samuel murray portfolio
TRANSCRIPT
Resume OverviewSAMUEL MURRAY
Education Gonzaga University
Anticipated to Graduate with a Bachelors Degree in Business Administration – Marketing and a Minors Degree in Public Relations
La Universidad Adolfo Ibáñez
Heavy Focus on International Business and Marketing as Well as Latin American Studies and The Spanish Language
Lifetouch National School StudioLifetouch is one of the largest US portrait photographers with a
dominate market position in many of its product categories.
Business units under the corporate umbrella include:
Lifetouch National School Studios Inc. provides student photography from preschool to high school graduation, sports, prom and dance, and yearbooks.
Lifetouch Preschool Portraits Inc. provider of infant and toddler photography.
Lifetouch Portrait Studios Inc. is represented in the retail market by some 800 photographic studios, including JCPenney Portraits, Target Portrait Studios, CilentoPhotography, and Lifetouch Business Portraits.
Lifetouch Church Directories and Portraits Inc. is an on-site family photography business for faith communities and other organizations, providing portraiture and printed directories.
Lifetouch Services Inc. produces high-quality yearbooks and memory books.
Digital Marketing & E-Commerce InternObjective:
Increase search engine traffic to Prestige Portrait sites that result in increased web and foot traffic and revenue at the store level
Activity Focus:
Assess and Optimize web traffic
Google My Business
Yelp
My Impact Established Uniform Branding for all pages
Built a repeatable professional web presence
Developed a sustainable, long-term solution for search engine optimization via collaboration with Yext and internal IT resources
Increased total page interactions by 51%
Increased total page exposure by 107%
“His presentation to senior leadership was very well prepared and seamlessly presented. Samuel is a self starter who's communication skills are on par with a seasoned professional.”
Myles MjolsnesDigital Marketing Manager
Gonzaga Ski and Snowboard Club Gonzaga Ski and Snowboard Club is a student-led, alpine ski and snowboard organization.
It is the second largest student-led organization at Gonzaga University with over 400 members with another 50 anticipated to join before December
5 international and domestic touring trips are coordinated each year, along with day trips to regional mountains.
President Objective:
Increase membership and season pass sales through awareness campaigns and other school events.
Operate at a cash positive level
Activity Focus:
Represent the group as the senior officer
Manage a team of 6 direct reports and delegate priorities
Coordinate Fundraisers and expand Partnership Relationships
Interface with school administration and supervise trips and events
Generate and Promote Season Pass Sales for Partnering Mountain
My Impact Launching our 2016 Season in December at Schweitzer Mountain Resort with a 60% increase in Club Membership
Generated a 145% increase in Season Pass Sales resulting in $119,000 generated for Schweitzer Mountain Resort
Successfully negotiated and executed partnerships, fundraisers and sponsorships with mountains, local bars and film production companies
2015-2016 2016- Current
Club Membership 304 486
Season Pass Sales 158 388
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Club Membership Season Pass Sales
Three Rivers Park District The Hyland Ski and Snowboard Area A small-sized, ski hill offering 4 chair lifts and two
unique terrain parks located in downtown Bloomington, MN
Inside the chalet there is a large retail shop as well as a high quality restaurant and snack bar overlooking the slope
Baker National Golf Course A 27 hole golf course located in Medina, MN
Offers a wide array of lesson options for adults, youth and senior aged golfers
Hosts 12 weekly golf leagues
Guest Services Attendant & Supervisor The Hyland Ski and Snowboard Area Guest Services Attendant
Primary Customer Interface
Responsible for sales of lift tickets, season passes and gear within retail shop
Responsible for all customer service inquiries
Baker National Golf Course Supervisor
Manage pro shop, inventory and register contents
Manage employee teams of 6 to 10
Train and evaluate employees
Orchestrate a youth summer golf program
My Impact The Hyland Ski and Snowboard Area First to accomplish the Smith Optics Sales
Challenge, generating $1,700 sales in Smith Products alone
Utilized my knowledge of the Spanish language to accommodate a wide array of visitors
Went above and beyond my responsibilities to assist visitors and receiving senior management recognition for doing so.
Baker National Golf Course Held a 100% retention rate for employees
trained
Increased operation efficiency of youth golf program of 300+ members resulting in faster play time and less damage to the course
Successfully defused high stress situations with upset customers