sandcamp 2017 keynote - website trends
Post on 21-Jan-2018
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Key Concept: Customer Buying CycleWebsite TrendsWhere are we going?
Business Impacting Website
Attract
Delight your
audience
Convert
Delight
stakeholders
Improve
Do it
better
1999founded LevelTen
2005OOP CMS
search
2008Drupal adoption
2009OE launch
2013OE Pro launch
Content
StrategyDelivering the right content to the right user at the right time.
UX + Marketing
Trends
Customer Journeys
Awareness
Research
ConsiderationDecision
Advocacy
https://
What provides the most value?
Focus on KPIs
Drupal is strong and
growing in the enterprise.
Drupal 7 will be viable for
several more years.
Drupal 8 goes a long way
to solving difficult
lingering difficulties.
Add 25% more time for a
D8
site.D8 missed the goal of
feature parity with D7 by
end of 2016 .
“D8 is the Window ME of
Drupal. But D9 will be
great.”
D8 only being used for
select sites.
Balancing Act
Yes, butCan you do that in
WordPress
Can you do that in
Sitecore
flickr.com/photos/antonymayfield/8465049007/
Battle for the mid-
market
Comparing the Drupal
and WordPress cores is
like the difference of
shooting a bullet and
throwing it.
However, WordPress
contrib is rapidly evolving
to fill the gaps.
https://www.flickr.com/photos/clement127/9761787755/
Intuitive &
easy
Built for end
users
Easy to work on -
hackableEasy to find
helpLoads of great
designSuperior, ready to use
business results tools.
Incentives to build
great products
https://www.flickr.com/photos/clement127/9761570372/
Distributions built
for end users
Path to ease
developers into
OOP. (site
building?)
Attract enterprise
devs to Drupal.
More quality
business results
tools
Attract themers to
Dev.
Attract results
generating players
to Drupal.
Thank you!
Tom McCrackenLevelTen Interactive
Director
Phone: 214.887.8586
Email: tom@leveltendesign.com
Twitter: @levelten_tom
Blog: leveltendesign.com/blog/tom
LinkedIn: linkedin.com/in/tommccracken
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