sander arts esc brasil_key note_final

Atmel And The Maker Movement

Sander ArtsVP, Marketing

Atmel Corporation

August 26, 2014

ESC Brasil,

Sao Paulo

8/27/2014

Thanks for having me !

Who is this guy ?

Who is Atmel?

Atmel Corporation

• Founded in 1984

• 2013 Revenue: $ 1.4B

• Over two Decades of Microcontroller Innovation & Leadership

• ~5,000 Employees

• Blue Chip Customer Base

• Headquarters: San Jose, CA

Outstanding Microcontroller Performance

• World’s most popular 8-bit & 32-bit architectures,

AVR & Atmel | SMART™

• Easy to use, very accessible

• Leading Supplier of 8-bit Microcontrollers

• One of industry’s leading 8-bit Supplier

• Growth driven by proprietary Atmel AVR architecture

• Fast Growing Major 32-bit Microcontroller Supplier

• >36% CAGR 2009-2013

• Market Leader in High-Growth Touch Sensing

Solutions

• Advanced and innovative ecosystem

Atmel Has Strong MCU Awareness

Q: Please select the processor vendors you are familiar with?

Freescale

Microchip

Altera

Xilinx

Analog Devices

Renesas

2013 (N = 1,912)

2012 (N = 1,555)

Source: UBM 2013

The Enabler of the Arduino

Atmel loves Arduino; just like you do…

At the heart of the heart of the Maker Community

Now available with a 32 bit Atmel | SMART MCU

Atmel powers 90+% of all 3D printers…

Facilitates Makers:

• Rapid prototyping

• Reduced costs

• Accelerated time to market

The Economist: “The Third Industrial Revolution”

…and it creates new disruptive new products, new markets, industries, more business for Atmel…

Atmel powered!

PancakeBot

Dancing Water Fountain

3D printing and micro-

manufacturing with Robox

Open Garden Hardware

@ MakerFaire Bay Area 2014

MakeSmith CNC

Crowd sourced gaming;

balloon pop

3D-Printing Projects Powered by Atmel

Arduino democratizes technology…to a ‘kid’ level

Result that come back when searching for ‘Arduino’ on Kickstarter

“There were over 160 AVR based [read: Atmel] Projects on Kickstarter of which 103 successful, collecting 7 M USD in funding"

Did you know that ?

Quote from CEO of Kickstarter

That's a potential of 103 companies founded on Atmel

Maker Communities Around the World

Over 1,000 maker communities around the world

Few Brazilian examples

More….

Can this be done?

picoPower

AVR Architecture,Event System

Wide Flash Range,Up to 384kB

Highly IntegratedDevices

QTouch Library

Of Course! AVR

Software FrameworkApp NotesReference Designs

ATXMEGA32A4

ATXMEGA32C4

ATXMEGA32D4

ATXMEGA64A3

ATXMEGA64D3

ATXMEGA128A3

ATXMEGA128D3

ATXMEGA192D3

ATXMEGA256A3

ATXMEGA256A3B

ATXMEGA256D3

AVR XMEGA Portfolio Details

ATXMEGA192A3

• Hosts open source projects, and provides many collaboration tools

• Project and content open to community

• Project owners have complete control over their project, members, and tools.

• Easy access, easy to collaborate• Atmel Studio extension available

in Atmel Gallery

• http://spaces.atmel.com

Atmel Spaces

Enabling Open Source Community Development

Dedicated YouTube and YouKu Channels with Lots of Technical Content and lessons on Arduino

• 12+ AtmelEdge videos

on MCUs, MPUs,

Studio 6 and eval kits

• Close to 40,000 views

AVR Hero Design Contest…

AVRs are creating new heroes!

All tools and sources for you to use!

Atmel GalleryApp Store

50,000 Users

200,000 Downloads

First Embedded

Developer App Store

Atmel Studio Development Platform

65,000 Active Developers

2,000 Embedded SW Apps

High Customer Satisfaction Rating1,200,000 Development

Boards

175,000 Forum Members

Platform of Maker community

Dedicated community

in China with 20K members

and ~50K posts

Arduino Partnership AVR Freaks Community

200,000 Members

Very Large Vendor

Specific User Community

Strong Tools & SW Partnerships

Atmel MCU + Tools Ecosystem = Fastest Product Development

Social Media Reach

YouTube

1.6M Views

5.2K+ Subscribers

Facebook

221.5K+ Likes

95.6K+ Monthly Clicks

1M+ Monthly Reach

2M+ Monthly Impressions

20.8K+ Followers

Twitter

21.9K+ Followers

Google+

3.3M+ Views

• Ranked top 5 social semiconductor company in September 2013

• #1 most-viewed partner in ARM’s Connected Community

• Social influence score among the highest in the industry

Accolades

Growing Network of Partners & Media

1.2K+ Followers

871K+ Views

78K+ Monthly Views

Growing Network of Influencers

The Internet of Things (IoT)

“During 2008, the number of things

Connected to the Internet exceeded the

Number of people on earth” Source: Cisco July 2011

“By 2020, there will be 30 billion connected devices”

Source: ABI Research May 2013

“By 2018, 50% of the internet of things solutions will be provided by

startups which are less than 3 years old. We can estimate what the internet

of things will be like now. But we know that most of the things that will

exist in 2018 we can’t even conceive of because they haven’t been invented

yet.” Source: Gartner

• …AVR & ARM 8-bit & 32-bit architectures. One of the:

• …world’s broadest

• …world’s most popular

• …easiest to use

• …a very strong brand in the market

• …the hearts and minds of the Arduino community

• …many, easy to use examples

• …one of the world’s largest eco systems

• …one of the largest independent communities

• …a very large, global social footprint

• …the connectivity pieces, touch, and low power to win in IoT

• …the right company culture that embraces Makers globally

In summary: Atmel has…

The right ingredients to enable you to be successful!

In closing…we are the Maker

enablers,

but the power is with you…

• Twitter: @sander1arts

• Phone: +1 4088399780

• Email: sander.arts@atmel.com

• Am on LinkedIn, Facebook etc….

How to get in touch…

Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. Other terms and product names may be trademarks of others.

Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life.

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