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© SAP AG 2010 All rights reserved. / Page 1
SAP in AmazonFrank StienhansHead of SAP VCM Cloud Technology CoreJuly 14th, 2010
© SAP AG 2010 All rights reserved. / Page 4
AMAZON CLOUD ADOPTION BY SAP
SYSTEM HOURS / MONTH
On avg. 50 % consumption increase per quarterSAP Departments
© SAP AG 2010 All rights reserved. / Page 5
AMAZON CLOUD USAGE
AS OF JUNE 2010
External Cloud Enablement
Project
- Started in Jan 2008
- Focus: IT Automation on IaaS
- SAP Self-service since March 2008
- Enables unlimited # systems in clouds
- Weekly Feature Extensions
Usage
> 400 Cloud Appliances
> 600 SAP employees as direct users
from >16 countries
>>10,000 SAP systems provisioned
- Cost Savings based on
1. Less expensive Hardware Hosting
2. IT Process Automation
AWS Footprint in June
1,300 new SAP systems
60,253 EC2 Instance Hours
70 TB EBS Storage
3 TB S3 Storage
Top 3 Consuming Departments – Avg. Cost Saving Rate: 77%
Customer Trainings
62 new SAP Systems
$ 42 / SAP system
82 hrs / SAP system
Status: Pilot + Ramp up
Customer Demos
288 new SAP Systems
$ 76 / SAP system
119 hrs / SAP system
Status: Productive + Ramp up
Customer Workshops
147 New SAP Systems
$ 15 / SAP system
26 hrs / SAP system
Status: Productive
© SAP AG 2010 All rights reserved. / Page 6
USE CASES FOR AMAZON WITHIN SAP
SAP EMPLOYEE SURVEY APRIL 2010
0%
10%
20%
30%
40%
50%
60%
70%
80%
Understand Cloud
Computing
Product Demos
Product Development
Product Testing
Proof of Concept
Development
© SAP AG 2010 All rights reserved. / Page 8
Product 1Product 1Product 1
TODAY: EVERY PRODUCT & USE CASE
SUPPORTS POT. DIFFERENT CLOUDS
SAP Products
Use Case
Demo
Use Case
Trial
Use Case
POC
Use Case
DEV, Test
Use Case
PROD
Product 1Product 1Product 1ISV Products
Product 1Product 1Product 1Custom
Development
Product 1Product 1Product 1SIProduct 1Product 1Product 1Co-Innovation
Product 1Product 1Product 1Customer A
Internal Cloud
Product 1Product 1Product 1Partner B
Internal Cloud
Product 1Product 1Product 1IaaS
Product 1Product 1Product 1SAP
Internal Cloud
Product 1Product 1Product 1PaaS
Random, Incomplete, Chaotic
© SAP AG 2010 All rights reserved. / Page 9
Product 1Product 1Product 1
GOAL: ALL PRODUCTS, ALL USE CASES,
ENABLE BEST RATIONAL CHOICE
SAP Products
Use Case
Demo
Use Case
Trial
Use Case
POC
Use Case
DEV, Test
Use Case
PROD
Product 1Product 1Product 1ISV Products
Product 1Product 1Product 1Custom
Development
Product 1Product 1Product 1SIProduct 1Product 1Product 1Co-Innovation
Product 1Product 1Product 1Customer
Internal Cloud
Product 1Product 1
Product 1Partner
Internal Cloud
Product 1Product 1
Product 1IaaS
Product 1Product 1
Product 1SAP
Internal Cloud
Product 1Product 1
Product 1PaaS
One API, Protocol
© SAP AG 2010 All rights reserved. / Page 10
Bring on Premise Solutions as near to the IT characteristics of On Demand
Services as possible without requiring significant changes for existing SAP
Solutions and define architectural implications for new SAP solutions.
On Demand IT characteristics include
Low Business Solution TCO
High Business Agility allowing immediate reaction to changing business needs
Self Service Approach with immediate fulfillment for all general IT processes
Immediate consumption ability of SAP/partner solutions/services
Foster Network Effect for consumers and providers
Create a win5 situation for customers, SI partners, solution providers, cloud
providers, SCN community
SAP CLOUD INFRASTRUCTURE STRATEGY
© SAP AG 2010 All rights reserved. / Page 11
… Microsoft
IBMAmazon vCloud
CLOUD INFRASTRUCTURE BIG PICTURE
SOLUTIONS IN CLOUDS & VIRTUAL ENVIRONMENTS
Cloud & Virtual
Appliance
Registry
Appliance Distribution
Hybrid Operations
VIMVLM
STS ...
SAP Departments
Field Sales, Field Services,
Suite, Technology,
BAiO, B1,BU, BOBJ, HANA,
Industries, Custom Dev
Amazon IBM vCloud Rackspace Elastic Hosts
1&1MicrosoftGo-GridT-Systems…AT&T
Cloud ISV Examples
…
Cloud SI Examples
…
Cloud Customer Examples
…
Publish Appliance
UploadUsage
Data
Systems
ConsumeAppliance
DownloadAppliance
Usage
Data
Systems
Try & Buy
Training
POC
Mission Critical
VCM Backbone
Integration Security
Consulting
Portfolio
© SAP AG 2010 All rights reserved. / Page 12
SERVICE PORTFOLIO STRUCTURE
DEPARTMENT: SAP GLOBAL SERVICE INNOVATION
Overview of planned
Service Portfolio:
Contact Field Service:
bjoern.treutel@sap.com
sven.bedorf@sap.com
© SAP AG 2010 All rights reserved. / Page 13
THANK YOU!
■ Frank Stienhans: frank.stienhans@sap.com
■ Bjoern Treutel bjoern.treutel@sap.com
■ Sven Bedorf sven.bedorf@sap.com
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