saturday, june 10, 2017 * 10am 5pm sunday, june 11, 2017 ... · saturday, june 10, 2017 * 10am –...

SATURDAY, June 10, 2017 * 10am – 5pm SUNDAY, June 11, 2017 * 11am – 5pm

• How to Choose Your Project

• Tips to Get a Willing, Satisfied Homeowner

• Staffing Solutions

• Marketing

• Helpful hints

• Thank You’s

AGENDA

How to Choose

Your Project

Do you have a Project that shows well?

ADDITIONS

Do you have a Project that shows well?

ADDITIONS

INTERIOR

Do you have a Project that shows well?

ADDITIONS

INTERIOR

EXTERIOR

Do you have a Project that shows well?

ADDITIONS

INTERIOR

EXTERIOR

KITCHENS

Do you have a Project that shows well?

ADDITIONS

INTERIOR

EXTERIOR

KITCHENS

BATHROOMS

Do you have a Project that shows well?

ADDITIONS

INTERIOR

EXTERIOR

KITCHENS

BATHROOMS

BASEMENTS

ADDITIONS

INTERIOR

EXTERIOR

KITCHENS

BATHROOMS

BASEMENTS

OUTDOOR LIVING

Do you have a Project that shows well?

Has the project received an award? -AND/OR- Does the

project have features that represent the variety of work

you do?

Has (or will) the project been completed between January

1, 2014 and March 1, 2017 and meet a minimum price

range of $30,000?

Is the project located within Northeast Ohio?

Is access convenient via major streets and/or

highways? Is there adequate parking available

at the site?

Will the homeowners be open to having

consumers visit their home?

HOW TO CHOOSE YOUR PROJECT

Tips to Get a Willing,

Satisfied Homeowner

Choose a homeowner with whom you had good rapport and

experience

Let them know their home has been “specially selected” to

be among other prestigious remodeled projects being

showcased in Northeast Ohio.

Remodeled Home will receive area-wide media recognition

Receive a commemorative keepsake of their feature in

Cleveland Magazine

They will help you market your talents and expertise to gain

new business

This opportunity is at absolutely NO COST to the homeowner

TIPS TO GET A WILLING,

SATISFIED HOMEOWNER

ADDITIONAL TIPS

Offer cleaning services both before and after the Tour.

Offer to Stage their home to prepare the area for public

viewing

Assure the homeowner their home will be in good hands

• You, the contractor, are fully insured

• Only the remodeled area will be part of the tour – other areas will

be blocked off

• You will provide floor protection to eliminate traffic wear

Let them know these tours are held throughout

the country

Invite the homeowner to participate in the Showcase if they

would feel comfortable speaking to visitors

Staffing Solutions

Always have someone at the entrance to make a great first

impression (greeting guests, collecting tickets/contact info

If it’s a large project, try to have someone in every room

being shown

• Have “BEFORE” photos available in each room so people can

see the difference

• Consider having a point of entry at the front door, and a point

of egress from another door

Suppliers who have materials featured in the remodel

project are often happy to provide staff for the tour and

information about the products.

Sponsors and service partners (i.e. your banking lender)

may be willing to provide staff who also leave information

about financing remodeling projects

STAFFING SOLUTIONS

Marketing

Advertise the Tour on your website and social media outlets

Work with your vendors to have them also advertise on their

website, social media outlets and client list

Consider sending out invitations to the neighbors and client

list. A mailer campaign can be good for this

Participating NARI Members will receive FREE TICKETS to

distribute

Supply marketing materials at the Tour as a reminder for

potential clients

NARI will provide additional tools and marketing

MARKETING

Benefits for

Participating

• Personally speak with 100+ homeowners interested in a

remodeling project

• Project featured on NARIcleveland.com

• Project featured on clevelandmagazine.com

• Project featured on cleveland.com

• Tour featured on NARI Greater Cleveland’s Social Media Outlets

• Project featured in the June Special Issue – Remodeled Homes

Tour Guide within Cleveland Magazine in both print and digital

formats reaching over 332,000 engaged consumers.

VALUE OF $1500 ENTRY FEE

Digital flipbook version of tour guide on NARICleveland.com,

clevelandmagazine.com and made available to each participating

contractor

Event promoted in the January, February, March, April and May

issues of Cleveland Magazine

Event promoted on clevelandmagazine.com with dedicated

skyscraper ads and the Insider e-newsletters May & June.

Tour will be advertised via newspaper, radio, digital, television,

etc.

VALUE OF $1500 ENTRY FEE

The Tour Guides will be distributed through Cleveland Magazine

to subscribers and newsstand, preferred supplier locations,

participating contractors and tour sites.

A commemorative copy of your project profile both print and

and PDF for display in your showroom and/or website.

The prestige and NARI pride of being a participant in the NARI

Remodeled Homes Tour. A one of a kind event in the Greater

Cleveland Market….Value = PRICELESS!

VALUE OF $1500 ENTRY FEE

Offer to take the homeowner out for a celebratory meal

Offer tickets to a sporting event or theatre production

Send a gift certificate

Just do something extra to show your appreciation

Customer Thank You’s

Projects must be completed between January 1, 2014 and

March 1, 2017

Early Bird submissions due December 15, 2016

All Submision Forms, Entry Forms, and Project Pictures due no

later than February 15, 2017

Participant’s Meeting May 5, 2015

Tour Materials Pick-up June 5, 2017

Tour Preview Party June 8, 2017

Remodeled Homes Tour June 11 and 12, 2017

Return Participant Materials June 12, 2017

Important Dates