scaling saas sales
Post on 02-Aug-2015
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What’s Your Unique Value (Selling) Proposition?
1. What makes you unique?
2. What do you do differently from your compe;tors?
3. Why you?
We Power Movements that Change the World
1. Unify effec;ve tools in one place
2. Engineered for mobile and social
3. Easy to use and effec;ve
Three areas where you are comparatively strongest…
1. Mobile / Text
2. Legislator Connec;ons
3. Integra;ons
Frame why we are better than competition
“$19 goes to Roger Federer” “Do you think your razor needs a backscratcher?”
A1: Kitchen sink, customized email blasts just for them A2: Case Studies, Brag-‐on-‐Us (li\ the engagement) B1: Product Updates, Case Studies (li\ perceived product value) A3/B2/C1: Case-‐studies, invita;ons for free consulta;ons (make sure they see wins with other clients; imagine themselves working with us) A4/ B3: Case Studies + Brag on Us (high fit is worth hustling for) B4/ C2/ D1: Product Updates
Types of Marketing Follow-up
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