#sccdigitalsummit digital leadership

Digital LeadershipSusan Hallam

www.hallaminternet.comsusan.hallam@hallaminternet.com@susanhallamhttp://www.linkedin.com/in/susanhallam

Leadership is a process of social influence, which maximizes the efforts of others

towards the achievement of a goal.

Kevin Krusekevinkruse.com/

AcquisitionEngagementConversionRetention & Loyalty

The Promises We Make

Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

Facebook Zero: Platform Neutrality

Number of FollowersNumber of Fans

Number of Tweets Number of Posts

Real Social Media Leadership

1. Amplification2. Applause3. Economic value4. Conversation

http://www.kaushik.net/avinash/

Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

Conducting Experiments

Automation

Leadership is a process of social influence, which maximizes the efforts of others,

towards the achievement of a goal.

Smartphones are the world

The Internet of Everything

Power is redistributed

There is no E in ecommerce anymore

Data is Your Friend

Do you want to be a digital leader?

• Know your True North• Have a vision, and be ready to adapt• Be prepared: lifelong training, development

and learning• JDI: disciplined execution• It’s not just digital… it’s people

Leadership is a process of social influence, which maximizes the efforts of others towards

the achievement of a goal.

Kevin Krusekevinkruse.com/

Digital LeadershipSusan Hallam

www.hallaminternet.comsusan.hallam@hallaminternet.com@susanhallamhttp://www.linkedin.com/in/susanhallam