science won't speak for itself: amplify your research and get noticed

Science Won’t Speak for Itself!Amplify Your Research & Get

Noticed!Jovana J. Grbić, PhD

Science Outreach Manager, BioData Ltd.jovana.grbic@biodata.com

Please visit us at:www.labguru.com

Research + Recognition = Success!

•Pasteurization of milk, wine, etc.•Vaccines for rabies & anthrax•Microbiology techniques•Molecular chemistry

New Era of Science CommunicationMedia/Reporting

Social Media Ubiquity

PhD crowding/Underfunding

“If a landmark paper isn’t read by a wide audience, does it still have impact?”You may spend years on a paper, but how many hours do you spend to promote it?Agenda of this PR webinar:

35 minutes — Practical steps to amplify your lab’s visibilityFollow-up white paper with more in-depth information Think of questions later? Ask: professors@labguru.com

Published Papers & Fallen Trees

PR Tools: Not Just an Ego Boost

INCREASE:•Funding•Awareness•Collaborations•Citations•Attract personnel

Goals: promote talent + educate the publicOften centers around a paperPublic Information Officers (PIOs)

Help translate science for the publicNurture relationships with journalists and editorsExtend your reach into a large network of contacts

Take advantage of your PIOIntroduce, explain your expertiseNote upcoming talks at major conferences, papers, trips, other events

PR for Universities

What appeals to journalists?

Does this have potential for my specific audience?Contact PIO at least 5 weeks ahead of timeReleases typically published 1 week ahead with embargoKnow your headline - prepare simple summaries/conceptsGood explanations often lifted into articles

Press Releases with a PIO

Source: EurekAlert!

Be available for interviews for one to two weeksShort (<24 hour) turnaround times crucial

Prepare for journalistsUnderstand the journalist’s mindsetRehearse some answers for your key pointsDetermine alternative sources

Send your paper and some background materialDon’t expect a thorough readingNever send a raw PDF… annotate!!

Expectations for afterward

Support the Release: Interviews

Compliment journalists on a story via emailFind the email for a relevant journalist online

Links to the mastheads of Science, Nature, The Scientist, etc. in the e-book

ConferencesSFN, ASCB, AACR, ASHG, AAASAsk journals about opportunities to time your publications

Many journalists avidly use TwitterGeneral inboxes exist, but a well-chosen reporter is better

Connect with Journalists Yourself

Like asking for a date Short time to state your caseNot the final story on your relationshipBut mostly by email

Arrest them with your subject lineKeep is short, simple, and personalGive a mobile phoneVisuals and relevant papers (often on follow-up)

The Pitch

Website = your front door to:JournalistsCollaboratorsPotential lab members

Information should be:FreshStraightforwardMotivatingVisually Attractive

Web-Related ResourcesAbout.meSymplectic

Don’t Forget Your Front Door

Peter G. Schultz LaboratoryThe Scripps Research Institute

La Jolla, CA

Please visit us at:www.labguru.com

How Most Labs Operate…

Online, cloud-based lab management system

Access anytime, anywhere

256 bit encryption

Daily and monthly backups

All information owned by researchers

Labguru Overview

Context Across Research Tools

Molecular and specimen collections

Knowledge collections Digest + collaboration

Storage + ordering

Altimetric Real-Time Data

•Digital Science startup company integrated into Labguru software•Track and measure online activity around academic research, specifically readership, social media and online tracking•Sparks engagement, conversation and gauge impact of publications

FREE student accounts – try out Labguru for yourself!Academic account at the lab or institute level – maximize your collaboration!Industry accounts for the unique needs of pharmaceutical and biotech companiesStartup packages and incentivesCustomer support and training availableContact us today!

Labguru Packages

Do. More. Science.

Further Your Academic Career

Order and start using Labguru management softwareDownload slides FREE at slideshare.net/LabguruRead our PR e-book and checklist:Available for download here: lp.labguru.com/promote-your-research

Got additional questions? We will answer them at professors@labguru.comMerge your research and PR toolkit to jump-start your career right now!

Science Won’t Speak for Itself!Amplify Your Research & Get

Noticed!Jovana J. Grbić, PhD

Science Outreach Manager, BioData Ltd.jovana.grbic@biodata.com