searchkings partnership...if your customers aren’t satisfied with work quality, google may refund...

SearchKings Partnership ● Manage PPC and Google Local Services for dealers

Established Location

Staff

● Google Ads Management ● Display / Programmatic Marketing ● Website Design ● Call Tracking / Analytics Integration

Core Services

● Management- 6 ● Google Ads Strategists - 12 ● Google Local Services - 5 ● Operations / Billing - 7 ● Web / Design - 7

Department Breakdown

2009 Toronto, Ontario 41 Full-time Employees

NO CONTRACTS We work month-to-month with all clients

NO START-UP / SET-UP FEES We give YOU $300 to start with Google Ads!

FLAT RATE MONTHLY FEE This means you pay less

TRANSPARENT PRICING You pay Google with your own credit card

GOOGLE PREMIER PARTNER 19 Google Certified Employees

GOOGLE PARTNER REWARDS 5 years in a row! (Formerly Google All-Stars)

2018 WINNER OF THE GOOGLE CUSTOMER SATISFACTION AWARD

ACCREDITED A+ RATING Better Business Bureau

CONSUMER CHOICE AWARD WINNER

TOP CHOICE AWARD WINNER

What’s a DEALER’s Lead Cost?

Qualified leads at the right time

1 Limited effort

and simplicity

2 Transparency & accountability

3 Company leads

(non-branded leads)

4

4 things dealers want from digital marketing

How Many Leads Do You Need?

Required Leads Capacity

Closing Ratio &

What Is Google Local Services?

● Launched in 2016 – not advertised ● For in-home services – HVAC, cleaning, plumbing,

electric ● Ads appear at top of search results, above PPC

Google Guaranteed – Google Local Services

Pay Per Click (PPC) Ads

Search for “AC repair in Denver”

Google Guaranteed – Google Local Services

Pay Per Click (PPC) Ads

Search for “AC repair in Colorado Springs”

More HVAC pros in Colorado Springs

Google Guaranteed – Google Local Services

Pay Per Click (PPC) Ads

Search for “AC repair in Madison”

Google Guaranteed – Google Local Services

Pay Per Click (PPC) Ads

Search for “AC repair in Milwaukee”

Google Guaranteed – Google Local Services

Pay Per Click (PPC) Ads

Search for “AC repair Salt Lake City”

Google Guaranteed – Google Local Services

Pay Per Click (PPC) Ads

Search for “AC repair Minneapolis”

● Local Services ads by Google receive 13.8% of local Search Engine Results Page (SERP) clicks

● The presence of Local Services ads affects the number of clicks for all other SERP types

● When LSAs are present, 25.3% of all clicks are on paid results. When LSAs are absent, this is 14.6% – a difference of 10.7%

● Organic results receive the most clicks of all SERP types, though they see a drop off when LSAs are present

● Organic position 1 receives the highest number of standard SERP clicks ● Review ratings are the biggest driver of clicks in local SERPs

Click-through rates by search engine position

Must be Google Guaranteed to participate Flat fee per lead

Phone leads only Online reviews drive leads

What Is Google Local Services?

Separate the best from the rest Instead of cost per click

Dedicated number forwarded to your number Score and Quantity

1 2 3 4

COST PER LEAD

PAY PER CLICK

What Is Google Guaranteed?

What Is Google Guaranteed?

● Google Guaranteed company and its employees are background checked by 3rd party

● If your customers aren’t satisfied with work quality, Google may refund up to the amount paid for jobs booked through Local Services ads. Maximum $2,000 per job.

● If one of your customers submits a claim, you’ll have an opportunity to make things right with your customer. After investigating the claim, Google will decide on a resolution.

will support Dealers with

1. License + Insurance

2. Background checks for business owner(s) and all field technicians

Approval Process for Google Local Services

Once Live… ● Learning how to use the dashboard to

maximize leads and generate reviews.

The Background Check Process

GLS Cities 2019

GLS Cities 2019

● Madison ● Milwaukee ● Will add locations if we get 3-4 dealers

Google Guaranteed

GLS Cities 2019

● Madison ● Milwaukee ● Will add locations if we get 3-4 dealers

Google Guaranteed

GLS Cities 2019

How Does It Work?

AD SCHEDULING GEO-TARGETING SHOW UP WHEN YOU ARE AVAILABLE

How Does It Work?

What impacts the listing order?

● Number of reviews ● Review ratings ● Phone calls answered ● Leads marked as booked ● Google secrets!

Homeowners find Contractors

Google Local Services - Future Proof Your Business

1990 2018 2022

50% of search will be voice by 2022

Trust Signals

Google Guarantee Rating & Reviews Background Checks

Photos Social Proof Verified Reviews

Google verified job The technician was professional,

knowledgeable, punctual, and fixed the problem with my

house...More

Generated Results

Earned Reviews and Trusted

Paid Optimized PPC Campaign

Maps Proximity

Organic SEO

Google Local Services Is Showing ROI! Progressive Service Company - HVAC

Lead Volume & Google Reviews

Progressive Service Company Plumber In Raleigh, North Carolina

Just Right Air Air conditioning contractor in South Salt Lake, Utah

Greenwood Heating & AC HVAC contractor in Seattle, Washington

Norman Heating & Air Conditioning Air conditioning repair service in the Cleveland, OK

Mercurio's Heating & AC Heating contractor in Tacoma, Washington

Bay Area Air Conditioning, Inc. Air conditioning repair service in New Port Richey

Joe Cool Home Services Air conditioning repair service in Pinellas Park, FL

Area Heating & Cooling Inc Heating contractor in Vancouver, Washington

The SearchKings Method

Microsites

&

Target Users Based On:

Build your Brand Online

➔ Website Content

➔ In-market Interests

➔ Demographic

➔ Remarketing

Pay Per Click & Display Campaigns

Strategic PPC Placement Display Advertising Google Remarketing

$400-$500 Management Fee

1 2 3

Pay Per Click & Display Campaigns $400-$500 Management Fee

Call Tracking Conversion Tracking

5 4

Tracking and Measuring ROI

The Power of Google Ads & GLS

ROI (July 24 - Aug 24) $1630 | 30 Leads

Blended lead Cost: $46.50

Lead cost $23 $230 | 10 Leads

6 Reviews

Lead cost $70 $1400 | 20 Leads

SearchKings Launches Google Local Services Rochester, NY June 2018 2/2

Colorado Springs, CO August 2018 4/6

Tyler, TX November 2018 3/3

Corpus Christi, TX November 2018 2/3

West Palm Beach, FL November 2018 7/9

Colorado Springs launched November 2018 4/6 Dealers are SearchKings clients

SearchKings Reporting App

SearchKings Reporting App

Bronze Silver Gold Red

● Google Local Services

● Google Local Services Preferred ● Google Local Services Preferred Google Ads (Display + Remarketing)

● Google Local Services Preferred

● Google Ads (Search, Display + Remarketing)

● Free Setup

● No Monthly Management Fee

● Free Setup

● Receive 15% discount on Google Local Services leads

● Ongoing account & recertification support

● Cross Platform App access for

tracking leads

● Free Setup ● Receive 15% discount on

Google Local Services leads ● Ongoing account & recertification

support ● Remarketing & Comprehensive

Display Targeting ● Free Banner ads when Google

budget is $1000+

● Free Setup ● Receive 15% discount on

Google Local Services leads ● Ongoing account &

recertification support ● Remarketing &

Comprehensive Display Targeting

● Google Ads Search

$0 SearchKings Monthly

Management Fee

$45 SearchKings Monthly

Management Fee

$200 SearchKings Monthly

Management Fee

$400 SearchKings Monthly

Management Fee

$350+ Recommended Google spend

$350+ Recommended Google spend

$1000+ Recommended Google spend

$2500+ Recommended Google spend

Google Local Services Resources searchkings.com/gls-resources

Google Local Services 1.888.335.4647

nir@searchkings.com (604) 313-26311

Lorne Sederoff x 232

Jamie Ludwick x 246

3 WAYS TO CONTACT US

Nir Kushnir x 251