secrets of pr webinar june 2012

Secrets of PR

By Lucy Matthews

To exploit PR and secure valuable press coverage for your business

Tested Tactics

Lucy Matthews really knows her stuff.

Practical, honest & very straightforward to deal with. I had no hesitation in putting her forward to over 150 of my customers as a genuine PR expert – cos she is!

Who am I?

PR in A Kick Up the Business

Secret 1:How to identify the newsworthy stories in your business?

Would YOU want to read it? Does it have a news angle? Do you have customer endorsement? Do you have good pictures?

Would YOU be interested in it?

Trends Link to topical events Big stories New products Publicise your achievements Recruitment and relocation Charity involvement and sponsorships Celebrity moments of fame Surveys and stats

9 Winning Angles for Captivating PR Stories

Write down 2 things to make good story for your business…

What would make a good story in YOUR biz?

Now lets see if they are newsworthy….?

Listen again 3 Months premium membership of Kick Up

the Business Club £120 – now £87 today

Bonus offers

Go forth and put your newfound PR knowledge into action.

How will you make PR work for your business?

I am happy to help you:◦ - review your PR strategy◦ - generate ideas for press release story

angles◦ - identify tactics to use PR to strengthen your

business

Now take action

Lucy Matthews

01483 828061

lucy@lucymatthews.co.uk

@PRTaker

Contact me

Bill Gair, Urban Renaissance Villages (client):

‘Although it is sometimes difficult to gauge the success of a PR campaign, we keep a close eye on where our enquiries and sales come from and I am confident that the sheer number of column inches and interviews Lucy has achieved for us, has been a major contribution to our sales success.’

Graham Norwood, national journalist:

‘Lucy can produce ideas on behalf of her clients with a knack of pitching them at the right journalist and the right outlet.’

PS… how others find working with me!