segmentation fleet feet
Post on 14-Aug-2015
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FLEET FEETYour Solemate for Life !!
Segmentation
1. Geographic• Based on region
– Urban Cities• Population
– Level of urbanization increased from 27.81% in 2001 Census to 31.16% in 2011 Census
Urban31%
Rural69%
Population Distribution in India
2. Demographic
• Visually Impaired• 20% of total World’s Population are from
India
• Senior Citizens• Dementia/ Alzheimer's
– 35 Million have demntia worldwide– 3.7 Million in India Itself
• Children– Every 8 minutes a child goes missing (NCRB)
• Women– 244,270 crimes against Women reported in 2012 (NCRB)
3. Psychographic
• Sport’s Person• Brand Concious• Intrest in the Technologically savy product
Thank You
Presented By• Pallavi Pakhare• Rutuja Wagh• Yogita Acharekar• Sushmita Chahande• Pranali Shelke• Anita Jadhav
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