selected business article 3

Selected Business Article

Millennials Are Saying No to

Credit Cards

http://money.cnn.com/2014/09/08/pf/millennials-credit-cards/

Jessica Harrington Professor Klinkowstein

Jessica Harrington Professor Klinkowstein

Summary

• 6 out of 10 don’t own a credit card

Jessica Harrington Professor Klinkowstein

Summary

• Bad economy and fearing debt

Jessica Harrington Professor Klinkowstein

Summary

• Good credit score is essential

Jessica Harrington Professor Klinkowstein

Setting / Activity for Ethnographic Observation

Millennials buying things at book store with credit or debit card.

Jessica Harrington Professor Klinkowstein

Jessica Harrington Professor Klinkowstein

Ethnographic Research, Millennials Using a Credit or Debit Card

Jessica Harrington Professor Klinkowstein

Ethnographic Research, Millennials Using a Credit or Debit Card

Jessica Harrington Professor Klinkowstein

Ethnographic Research, Millennials Using a Credit or Debit Card

Jessica Harrington Professor Klinkowstein

Ethnographic Research, Millennials Using a Credit or Debit Card

Jessica Harrington Professor Klinkowstein

Ethnographic Research, Millennials Using a Credit or Debit Card

Jessica Harrington Professor Klinkowstein

Ethnographic Research, Millennials Using a Credit or Debit Card

Jessica Harrington Professor Klinkowstein

Ethnographic Research, Millennials Using a Credit or Debit Card

Jessica Harrington Professor Klinkowstein

Ethnographic Research Observations

Jessica Harrington Professor Klinkowstein

• All but one of the students observed used debit cards or cash to purchase items

Ethnographic Research Observations

Jessica Harrington Professor Klinkowstein

• Students observed did not make big purchases, only small items from bookstore

Ethnographic Research Observations

Jessica Harrington Professor Klinkowstein

• One man who bought a grey hoodie did not respond to the cashier when she said hi to and asked him about his day

Ethnographic Research Observations

Jessica Harrington Professor Klinkowstein

• Students didn’t seem to spend more than $30. They probably don’t have that much spending money.

Ethnographic Research Observations

Jessica Harrington Professor Klinkowstein

• Male students seemed more anxious about talk to the cashier than women. (talked quickly, less eye contact)

Ethnographic Research Findings

Jessica Harrington Professor Klinkowstein

• Students don’t need bank credit cards because they’re not purchasing expensive things. A store credit card would possibly attract people.

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• The goal for IDEO in this article was to redesign the checkpoints in airport security

Ethnographic Research-Who are the Users

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• Prototypes were made, including a training curriculum for TSOs that focus more on understanding people and behaviors

Ethnographic Research-Who are the Users

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• Ethnographic research is valuable in understanding what users want, not just a general idea

Ethnographic Research-Who are the Users

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• IDEO designed a calmer environment by focusing more on explosives and people with hostile intent

IDEO TSA Project

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• The physical space of airports was analyzed and redesigned to reduce stress of travelers

IDEO TSA Project

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• TSA is using a human-centered approach to increase security by getting rid of other chaos

IDEO TSA Project

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• IDEO research is observation-based, human-centered methods to understand hidden truths, needs, wants

Ethnographic Research IDEO

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• Analogous cases help inspire innovative approaches for redesigns. Such as a hospital emergency room and a NASCAR pit crew

Ethnographic Research IDEO

Ethnographic Reading Summary

Jessica Harrington Professor Klinkowstein

• Meaningful benefits are provided for the consumer and the business. Innovating ideas that will last are ones that are willing to change with needs

Ethnographic Research IDEO