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What is personal What is personal branding?branding?

you

A Personal Brand is a positive expectation, a promise to your market. It is the

preferred position in your client’s mind. A personal brand owns the equity stake, the

mindshare on which no one else can compete.

—Joe Heller, president, Heller International

Personal brandingPersonal brandingWhy?? to have a public persona that

stand for something clear, powerful, and compelling in the mind of people you come into contact with.

How we make personal How we make personal brand??brand??

1. Find passion

2. Make purpose

3. Find motivation

4. Formulate personal brand

5. Take action

6. publishing

Personal Branding FactPersonal Branding Fact

Branding takes timeBrands grow organicallyBrands are not rationalBrands demand absolute commitmentBranding always has an effect

Key to winning brandKey to winning brandClaritySpecializationConsistency

THE FOUR LEVELS OF BRAND THE FOUR LEVELS OF BRAND RESPONSERESPONSE

1. Awareness

2. Affinity

3. Understanding

4. Decision threshold

Your visibility is more important than your ability

Brand ChannelsBrand Channels

The second brain of a Personal Brand.

The roads to your prospects, the various marketing communications tools and methods that you use to convey your brand to your pool of prospects and turn them into ideal clients

two categories of branding two categories of branding channels: channels: Inclusive channels. With inclusive

channels, you don’t have much control over who sees the message,

so you’ll probably attract a larger response but lower-quality

prospects.

Exclusive channels. With these channels, you can control who sees your message, but you reach fewer

people

Daftar pustaka

Montoya, Peter (2009). The Brand Called You. Mc Graw Hill