sensory marketing in the hotel industry
Post on 13-Apr-2017
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SENSORY MARKETING IN THEHOTEL INDUSTRY BASED ON THE
CINEMA RESIDENCE HOTEL INLODZ CASE.
THE CINEMA RESIDENCE HOTEL - WHAT IS THIS?
Amazing interiors of Stare Kino Cinema Residence are inspiredby the most famous films. Each apartment tells a separate story
and takes you on a different film journey.
The hotel offers an extraordinary atmosfere and beautifuldesign, we pay a lot of attention to details.
RECEPTION
What is it a SENSORY
MARKETING?
and...
sensory branding is a type of marketing it is influence on human senses in orderto earn money, sell a product or service.create primal brands increase customer expensebuild strong and emotional brand
PART 1.
SIGHT"Content is not important if you do notlook" is the most used sense in marketingdesign, packaging, graphics, color, light,layouts this is a aesthetic experience
APARTMENT inspired by the film GENTELMEN PREFER BLONDES
You can see here thefilm EXHIBITS
The bar
Hearingthe characteristic sound sound brand music in store this make your stay in shop pleasantIf a hotel guest hears his favourite moviesong he would remember this place forsure.
The Pink Panther
Theme Song
Aromamarketing
75% of the audience better rememberyour company on the pleasant smellfloral and fresh aromas which make theguests feel relaxed and exclusively.
TouchMaterial, shapes, temperature, weightor softness – all we can touchmatters.It allows us to better understand theproduct
old, wooden parquet and furniture
soft sheets
Tastemostly used in the food industryin The Cinema Residence hotel there is a restaurant, whereyou can eat regional cuisine and popular dishes from themovies.
Conclusion
Customer experience is veryimportant. You can build themusing sensory marketing - the
5 senses.
Part 3
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