seo and social media: why you need both to move the needle

Speaker: KiKi L’Italien, CEO of Amplified Growth

www.amplifiedgrowth.net

• CEO of Amplified Growth and Association Chat

• Host of Association Chat Podcast

• Faculty and corporate trainer for Mediabistroand ImpartureTraining

• Writer and video blogger for EventMB

• Writer and faculty for Meetings Today magazine.

www.amplifiedgrowth.net

The #1 Thing Most Organizations Do Wrong

with Social Media

The #2 Thing Most Organizations Do Wrong

with Social Media

§Google§Facebook§Think about Voice Search

§Make it easy

• Cross promotes with brand’s Twitter handle

• Optimized for local search

• CTA in graphic

§ Micro – Under 10k (some say 500-5k)

§ Macro – 10k+ followers

§ Micro provides better value & conversion

§ High Domain Authority and/or Page Authority = Better “Link Juice”

§ How do users get to your website? Direct/Search/Referral/Paid

§ What is the most visited page on your site (after the homepage) and why?

§ What are your target audience’s top questions that your organization answers?

What happens after #PESTWORLD2017?

KiKi L’ItalienAmplified Growthkiki@amplifiedgrowth.netTwitter: @kikilitalien

Association Chatwww.associationchat.com

Biggest takeaway from session? Tell me!

#PESTWORLD2017