seo for inventors · what is seo? search engine optimization the efforts revolving around trying to...
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SEO for Inventors
Paul Kortman @namtrok #grinventors
connexsocial.com/presentations
Paul KortmanWho is this guy anyway?
Digital Marketing Agency● Organic Search● Online Ads● Copywriting● Content Generation● Social Media● Data Analysis
● Email Marketing● Conversion
Optimization● Inbound Marketing● Retargeting● Lead Generation
@namtrok #grinventors paul@connexsocial.com
It’s all about the Funnel
@namtrok #grinventors paul@connexsocial.com
Micro ConversionsUsers visiting Website
165,278
Users visiting Signup Form508
Users signing up to the Newsletter326
- 164,770
- 182
0.31%
64.17%
Conversion Rate: 0.19%
@namtrok #grinventors paul@connexsocial.com
What is SEO?
Search Engine OptimizationThe efforts revolving around trying to get a
site/page to show up (rank) or increase rank within a Search Engine Results Page (SERP)
or: Bring users to your site from search engines
@namtrok #grinventors paul@connexsocial.com
SEO deals only with the top of the funnel
It’s all about the Funnel
@namtrok #grinventors paul@connexsocial.com
SEO vs PPC
SERP
Shopping
Images
12
3
4
SERP a bit deeper
Date
Breadcrumb
Authorship
Snippet
SiteLinks
Meta DescriptionTitle
URL
SERP Elements
Yes, there are Other Search Engines
● Google 67%● Bing 18% ● Yahoo 11%● Other 4%
Source: http://searchengineland.com/september-search-market-share-flat-as-a-pancake-174232
@namtrok #grinventors paul@connexsocial.com
@namtrok #grinventors paul@connexsocial.com
History of Search● Lycos, Dogpile, Excite
● Altavista circa 1995
● Google circa 1998/2000
The authority algorithm
Sources/ReferencesWho is most referenced?
The Authority Algorithm
@namtrok #grinventors paul@connexsocial.com
SEO Ranking Factors
@namtrok #grinventors paul@connexsocial.com
Code
@namtrok #grinventors paul@connexsocial.com
● No Tables● Fast● Semantic Code● Hierarchical
Code
@namtrok #grinventors paul@connexsocial.com
Content
@namtrok #grinventors paul@connexsocial.com
Keywords
● User terms vs. marketing terms● Often Questions● Title a page and write to it● EX: Keyword “Adopt a Pet”
○ Where can I Adopt a Pet?
@namtrok #grinventors paul@connexsocial.com
● <Title>
● URL
● <h1>
The King of On-Page SEO
@namtrok #grinventors paul@connexsocial.com
● <h2>,<h3>, <h4>, <h5>, <h6>● <img src=”keyword” />● <img alt=”keyword” />● <li>keyword</li>● <b>, <strong>, <i>, <em>● <p>keyword</p>
Other Important Locations
@namtrok #grinventors paul@connexsocial.com
Keyword Planner Tooladwords.google.com/ko/KeywordPlanner/Home
Links/Social
@namtrok #grinventors paul@connexsocial.com
Authority
● Popular/Authoritative sites are worth more
● Very difficult, any easy/paid link strategies get found out
@namtrok #grinventors paul@connexsocial.com
Social is the new player
● Shares● Likes● Comments● Followers● RTs/Mentions● Links
@namtrok #grinventors paul@connexsocial.com
A mention or a follow from an influencer will do more than a mention or a follow from me
Authority Still Matters
@namtrok #grinventors paul@connexsocial.com
SEO Ranking Factors
@namtrok #grinventors paul@connexsocial.com
Quick SEO Strategy
Research KeywordsWrite contentGet people to talk about you/link to you
@namtrok #grinventors paul@connexsocial.com
Landing Page/Website Designsdesignpax.com - $200-$400
Questions?
Thanks!connexsocial.com/grin
Paul Kortmanpaul@connexsocial.com
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