seo rehab & intervention wednesday, august 20 th 2008 2.45pm-4.00pm david naylor (daven) – a...

SEO Rehab & InterventionWednesday, August 20th 2008 2.45pm-4.00pm

David Naylor (DaveN) – a UK SEO, Broncowww.davidnaylor.co.uk

This is me

I’m on Vacation ... checking emails

I live here

Ripon, England

I work here

My desk at Bronco, that’s my 1Tb drive

Every SEO Addiction has a price to pay

I wasted thousands of hours checking PageRank, backlinks and anchor text by hand

Now I use those hours to research what I believe the search engines will do next instead of focusing on what they have already done

PageRank does not make you any more money

The time you spend checking your PageRank does not make you money

Over the last 12 months, PageRank on DavidNaylor.co.uk has fluctuated up and down, yet traffic remained the same.

PR3 site can get far more organic traffic than a PR5

PageRank only changes about once per quarter, why waste time checking it daily?

Check PageRank like a professional

When PageRank updates, check your market area

Did everyone move up or move down?

When PageRank matters is if you went down but your market space went up

But people aren’t just addicted to PageRank

Other time wastersBacklinksPages indexedRankings

Feed your addiction with tools

Tools.davidnaylor.co.uk

Rankings Make sure the keyword combinations you are obsessed

about are the ones actually bringing in the money

Rankings If you are checking rankings, do you know which ones

bring home the bacon?

Rankings Look for overall trends discrepancies

Backlink time wasters

How can anyone really check 26,000+ backlinks?

Backlink time wasters

Focus on what matters Every night I check 100,000s of web pages of

changes while I sleep

every day I get to see a new big picture if I want to

I get an email if things change !