seo - the gift that keeps on giving

Presented to: Presented by: Bob BentzPresented on: May 23, 2017

SEARCH ENGINE OPTIMIZATIONThe Gift That Keeps On Giving

an company

WHAT IS DIGITAL MARKETING?

What We Do In The Swamp

• Mobile Strategy & Consulting• Mobile Advertising• Digital Advertising• Text Message Marketing• Mobile Video Production• Web Development• App Development• SEO• SEM• Social Media Marketing• Content Marketing• IVR• Video Production

AND WHO WE DO IT FOR

MY EXPERTISE IS MOBILE-FIRST

WEBSITES

A Website Needs To Do 2 Things

1. Establish Credibility2. Attract New Business

SEO DEFINED

A methodology of strategies, tactics and hard work performed to increase the amount of qualified visitors to a website by improving search engine ranking position (SERP).

-- Bob Bentz, Author, Relevance Raises Response

WHAT YOU SEE… ISN’T WHAT YOU ARE GETTING

Don’t be fooled by searching for your own business. Google gives unique rankings to each mobile and desktop device based on the device’s own behaviors.

THERE IS NO BOOK!

Google is using ever-changing, complex algorithms to determine which pages to include in their index. Staying on top of these changes and strategies is a full time job!

Clickz Live MozCon PubCon

SMX – Search Marketing Expo

Search Engine Strategies Expo

SEO – ON PAGE & OFF-PAGE

On-Page SEO

Off-Page SEO

ON-PAGE: STEP 0 – TRAFFIC ANALYSIS

ON-PAGE: STEP 1 - KEYWORDS

Current Top 100 Rankings

KEYWORDS

Competitive Ranking Analysis

ON-PAGE: STEP 2 – TECHNICAL SEO

Robots.txtBlock pages that should not be

indexed by crawlers.

ON-PAGE: STEP 2 – TECHNICAL SEO

ON-PAGE: STEP 3 – SEO FRIENDLY TAGS

Title

Meta DescriptionTags represent

easiest thing you can do to enhance

SERP.

ON-PAGE: STEP 4 – COPY CHANGES

H1 (Headline)

H2 (Sub-Header)

Copy Changes

Intralinking –impoves indexing

ON PAGE: STEP 5 – IMAGE OPTIMIZATION

SEO friendly keyword namingof images.

Originally created so blindpeople could see the image.Now a key ranking factor.

Will help your picture appearin Google image searches.

OFF-PAGE: STEP 6 – LINK PROFILE ANALYSIS

OFF-PAGE – LINK COMPETITION ANALYSIS

OFF-PAGE: STEP 7 – DIRECTORY SUBMISSION

INVESTMENT

SEO PackageSteps 1-7 = $

6 month commitment

Gator Local = $

Total Investment = $

• Monthly progress reports• Ranking reports monthly after first 90 days

INVESTMENT

New Website Development $• Professional Photography on location (4 hours) $• 30second video $• Shot on location

• Video Editing

(Up to 50 page site. 4 months start to finish)

INVESTMENT

SEMGoogle Pay Per Clicks

Initial Account Set Up (Month 1)Monthly

• Monthly reporting• Daily computerized optimization• Monthly manual optimization

CASE STUDIES

ROLLING IN THE DOUGH

When the Gators Got Involved

THESE RESULTS WILL FLOOR YOU

When the Gators Got Involved

HOW MUCH ADDITIONAL REVENUE WILL 1000 MORE SITE VISITS MEAN TO YOU?

Website Visits

Sign Up for Newsletter

Become New Customers

OFF-PAGE: STEP 8 – LINK BUILDING

OFF-PAGE: STEP 9 – CONTENT MARKETING

OFF-PAGE: STEP 10 – SOCIAL MEDIA OPTIMIZATION

OFF-PAGE: STEP 11 – CONTRIBUTE

Participate in blogs, forums, community boards, discussion boards, etc…

OFF-PAGE: STEP 12 – BLOGGING

GOOGLE LOVES NEW CONTENT

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Bob BentzPurplegator

bob@purplegator.com610.254.7191

Purplegator.com

WHEN CAN WE GET STARTED?