seo - the gift that keeps on giving
TRANSCRIPT
Presented to: Presented by: Bob BentzPresented on: May 23, 2017
SEARCH ENGINE OPTIMIZATIONThe Gift That Keeps On Giving
an company
WHAT IS DIGITAL MARKETING?
What We Do In The Swamp
• Mobile Strategy & Consulting• Mobile Advertising• Digital Advertising• Text Message Marketing• Mobile Video Production• Web Development• App Development• SEO• SEM• Social Media Marketing• Content Marketing• IVR• Video Production
AND WHO WE DO IT FOR
MY EXPERTISE IS MOBILE-FIRST
WEBSITES
A Website Needs To Do 2 Things
1. Establish Credibility2. Attract New Business
SEO DEFINED
A methodology of strategies, tactics and hard work performed to increase the amount of qualified visitors to a website by improving search engine ranking position (SERP).
-- Bob Bentz, Author, Relevance Raises Response
WHAT YOU SEE… ISN’T WHAT YOU ARE GETTING
Don’t be fooled by searching for your own business. Google gives unique rankings to each mobile and desktop device based on the device’s own behaviors.
THERE IS NO BOOK!
Google is using ever-changing, complex algorithms to determine which pages to include in their index. Staying on top of these changes and strategies is a full time job!
Clickz Live MozCon PubCon
SMX – Search Marketing Expo
Search Engine Strategies Expo
SEO – ON PAGE & OFF-PAGE
On-Page SEO
Off-Page SEO
ON-PAGE: STEP 0 – TRAFFIC ANALYSIS
ON-PAGE: STEP 1 - KEYWORDS
Current Top 100 Rankings
KEYWORDS
Competitive Ranking Analysis
ON-PAGE: STEP 2 – TECHNICAL SEO
Robots.txtBlock pages that should not be
indexed by crawlers.
ON-PAGE: STEP 2 – TECHNICAL SEO
ON-PAGE: STEP 3 – SEO FRIENDLY TAGS
Title
Meta DescriptionTags represent
easiest thing you can do to enhance
SERP.
ON-PAGE: STEP 4 – COPY CHANGES
H1 (Headline)
H2 (Sub-Header)
Copy Changes
Intralinking –impoves indexing
ON PAGE: STEP 5 – IMAGE OPTIMIZATION
SEO friendly keyword namingof images.
Originally created so blindpeople could see the image.Now a key ranking factor.
Will help your picture appearin Google image searches.
OFF-PAGE: STEP 6 – LINK PROFILE ANALYSIS
OFF-PAGE – LINK COMPETITION ANALYSIS
OFF-PAGE: STEP 7 – DIRECTORY SUBMISSION
INVESTMENT
SEO PackageSteps 1-7 = $
6 month commitment
Gator Local = $
Total Investment = $
• Monthly progress reports• Ranking reports monthly after first 90 days
INVESTMENT
New Website Development $• Professional Photography on location (4 hours) $• 30second video $• Shot on location
• Video Editing
(Up to 50 page site. 4 months start to finish)
INVESTMENT
SEMGoogle Pay Per Clicks
Initial Account Set Up (Month 1)Monthly
• Monthly reporting• Daily computerized optimization• Monthly manual optimization
CASE STUDIES
ROLLING IN THE DOUGH
When the Gators Got Involved
THESE RESULTS WILL FLOOR YOU
When the Gators Got Involved
HOW MUCH ADDITIONAL REVENUE WILL 1000 MORE SITE VISITS MEAN TO YOU?
Website Visits
Sign Up for Newsletter
Become New Customers
OFF-PAGE: STEP 8 – LINK BUILDING
OFF-PAGE: STEP 9 – CONTENT MARKETING
OFF-PAGE: STEP 10 – SOCIAL MEDIA OPTIMIZATION
OFF-PAGE: STEP 11 – CONTRIBUTE
Participate in blogs, forums, community boards, discussion boards, etc…
OFF-PAGE: STEP 12 – BLOGGING
GOOGLE LOVES NEW CONTENT
