service industry spotlight: facebook marketing for services with tabsite

‘How to Showcase your Services on Facebook using TabSite’

Troy RumfeltMike Gingerich

TabSite Fan Page AppBy Digital Hill Multimedia

@TabSitewww.TabSite.com

TabSite Webinar – June 30, 2011

Twitter Hashtag: #TabSite

Presenters

Troy Rumfelt President,

TabSite by Digital Hill Multimedia Over 15 years of web design & Internet

Marketing experience Works with hundreds of client companies

from around the world Developed TabSite – Named by TechCrunch as one of the 12 best Facebook apps of 2010

Troy Rumfelt, President

TabSite, app division of Digital Hill @DigitalHill

DigitalHill.com

Twitter Hashtag: #TabSite

Presenters

Mike Gingerich Community Manager & Marketing Dir

TabSite by Digital Hill Multimedia Over 10 years of Internet Marketing experience Frequent speaker and blogger on matters of social media, SEO, web design, e-commerce and Internet Marketing Facebookaholic, user design specialist and social app development strategist

Mike Gingerich, Community Manager,

Marketing DirectorTabSite Fan Page App

By Digital Hill Multimedia @Mike_Gingerich & @TabSite

www.TabSite.com

Twitter Hashtag: #TabSite

Twitter Hashtag: #TabSite

allows you to easily create & customize

tabson your

Fan Page.No coding knowledge needed!

41,000+ users 61m fans reached

What is TabSite?

Twitter Hashtag: #TabSite

Our Story… Web Developers w/ specialty in CMS sites Saw Facebook launch Fan Pages, saw the coding barrier of FBML, saw CMS as a solution Launched TabSite in March 2010 28,000 users in one year New TabSite Drag N Build launched this June

What is TabSite?

Agenda:

Facebook as a integrated Marketing asset

Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community

Twitter Hashtag: #TabSite

Agenda:

Facebook as a integrated Marketing asset

Twitter Hashtag: #TabSite

Let’s dig in!

No other platform on theWeb connects

brands to users and

brands to users friends so easily!

Facebook as Marketing Asset

Twitter Hashtag: #TabSite

Facebook as Marketing Asset

Twitter Hashtag: #TabSiteSource: http://www.onlineschools.org/blog/facebook-

obsession/

Facebook as Marketing Asset

Twitter Hashtag: #TabSiteSource: http://www.onlineschools.org/blog/facebook-

obsession/

• 687million globally• Brazil saw double-digit growth in the past month to 19m

Facebook as Marketing Asset

Twitter Hashtag: #TabSiteSource: http://www.onlineschools.org/blog/facebook-

obsession/

Facebook as Marketing Asset

Twitter Hashtag: #TabSiteSource: http://www.onlineschools.org/blog/facebook-

obsession/

Facebook as Marketing Asset

Twitter Hashtag: #TabSite Credit: James Hutto

Facebook as Marketing Asset

Twitter Hashtag: #TabSite Credit: James Hutto

Facebook as Marketing Asset

Twitter Hashtag: #TabSite Credit: James Hutto

Facebook as Marketing AssetFacebook as Marketing Asset

Twitter Hashtag: #TabSite Credit: James Hutto

Facebook as Marketing Asset

Twitter Hashtag: #TabSite Credit: HitWise

According to Hitwise, 1 fan = 20 extra visits to a website

Their data suggests that a single Facebook fan can be worth 20 additional visits to your website over the course of a year.

Facebook as Marketing Asset

Twitter Hashtag: #TabSite Credit: HitWise

So potentially, if you have 1,000 Facebook fans, it means an extra 20,000 visits to your website. 

Facebook as Marketing Asset

Facebook as a integrated Marketing asset

Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community

Twitter Hashtag: #TabSite

Using TabSite to to Create a Custom Tab

and

Twitter Hashtag: #TabSite

New TabSite to Manager Area

and

Twitter Hashtag: #TabSite

Remind people to “Check-in”

on via Facebook at your service

locale.

Using Drag Drag N Build intro

and

Twitter Hashtag: #TabSite

Remind people to “Check-in”

on via Facebook at your service

locale.

Using DDrag N Build Widgets

and

Twitter Hashtag: #TabSite

www.TabSite.com/widget_details.php

Using TabSite to Content Widget

and

Twitter Hashtag: #TabSite

Remind people to “Check-in”

on via Facebook at your service

locale.

Service Industry Spotlight

and

Twitter Hashtag: #TabSite

Uses:

PhotoShow

Service Industry Spotlight

and

Twitter Hashtag: #TabSite

Uses:Contact FormMultiple TabsMultiple Sub-pages per tab

Service Industry Spotlight

and

Twitter Hashtag: #TabSite

Uses:Code Widget for ReservationsMultiple TabsMultiple Sub-pages per tabRSS Widget for FlickrTwitter Widget

and

Twitter Hashtag: #TabSite

Facebook as a integrated Marketing asset

Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community

and

Twitter Hashtag: #TabSite

Capture Attention!• Use Video Widget To Show Intro Videos• Training Videos• Tours

and

Twitter Hashtag: #TabSite

Educate!• YouTube Channel Widget

To Show Intro Videos• Training Videos• Tours

Shown here: FeaturedVideo and thumbnailsOf the other videos. ClickA thumb and it loads atTop and plays on theFan page.

and

Twitter Hashtag: #TabSite

Adding your YouTube Channel feed

and

Twitter Hashtag: #TabSite

Adding your YouTube Channel feed

Drag the RSS/ YouTube Channel Widgetonto the page

and

Twitter Hashtag: #TabSite

Properties Box Opens to Customize

and

Finished!

3 Videos pulled in and all are ready to play!!

Twitter Hashtag: #TabSite

and

Share your Know-How!

Integrate your Blog and

Twitter Feeds easilyto allow visitors to

stayup-to-date withoutleaving your Fan

Page!Twitter Hashtag: #TabSite

and

Use PhotoShow!

Introduce your team!Personalize the page.

Easily add theFacebook Comments

Twitter Hashtag: #TabSite

and

Twitter Hashtag: #TabSite

Facebook as a integrated Marketing asset

Using TabSite Drag N Build to create a custom tab with your services, images, social tools Using the TabSite Widgets to showcase your services The Latest Social data on when and how to post and engage your community

Recent Data from KISSMetrics:

- Saturday is tops for Sharing

-Noon was highestShare % per day

NOTE: Not Industry SpecificTwitter Hashtag: #TabSite

Effect of “Like”:

36% are more interested, while 61% remain as interested

NOTE: Not Industry Specific

Twitter Hashtag: #TabSite

“Benefits” Data from fans

What are fans interested in?

NOTE: Not Industry Specific

Twitter Hashtag: #TabSite

Does Your Service have a physical location?

and

Twitter Hashtag: #TabSite

Remind people to “Check-in”

via Facebook at your service

locale!

Wall Posting TipsWall Posting Tips

- Ideal Posting times depend - Ideal Posting times depend on the day of the week per on the day of the week per industry!industry!

Travel and Hospitality: The highest engagement occurs on Thursday and Friday, when the week is winding down and people are looking to escape from the office.

Entertainment – Friday, Saturday, and Sunday were most important post times

Media: Weekends had strong engagement while Monday was the weakest.

Automotive: Auto related companies saw the most engagement on Sunday’s

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

Twitter Hashtag: #TabSite

Wall Posting TipsWall Posting Tips

Accept you won’t work only 9-5!

Source: Buddy Media: Strategies for Effective Facebook Wall Posts: A Statistical Review

Twitter Hashtag: #TabSite

- Pictures & Videos in the Wall Feed get the most Likes & Comments

- Avoid link shorteners, Engagement rates are 3x higher with full URL’s.

[Source: BuddyMedia.com]

Twitter Hashtag: #TabSite

Wall Posting Tips

Don’t Forget!Don’t Forget!

Twitter Hashtag: #TabSite

Wrap Up

www.TabSite.comTwitter Hashtag: #TabSite

Yes! We’ll be posting the Slides

Yes! We’ll be posting the video Yes! We’ll be drawing from those who attended and 1 person will win an upgrade to a FREE FOR LIFE TabSite Gold Plan – to be announced Friday, July 1 on our blog. Watch our fan page for announcements! Facebook.com/TabSiteFanPage

Twitter Hashtag: #TabSite

Question and Answer

Tweet with: #TabSite

www.TabSite.com

Twitter Hashtag: #TabSite

Questions & AnswersQuestions & Answers

Slides Posted at: Facebook.com/kunocreativeBlog Tab

Twitter Hashtag: #TabSite

NEXT WEBINAR: Wednesday, July 27 2:00 EDT“Fan Page Search Optimization & the New TabSite Drag N Build:

In-depth look at Advanced Features to Socialize & Optimize your Page”

Details: www.TabSite.com/webinar.php

Questions & AnswersQuestions & Answers

Slides Posted at: Facebook.com/kunocreativeBlog Tab

Twitter Hashtag: #TabSite

September 1, 2011Mari Smith, co-author of Facebook Marketing: An

Hour a Day, to Present:How to Create a Stampede of Local Customers

Via Your Facebook Page, Places and Deals

Register: www.TabSite.com/webinar.php

SPECIAL EVENT WEBINAR

Questions & AnswersQuestions & Answers

Slides Posted at: Facebook.com/kunocreativeBlog Tab

Twitter Hashtag: #TabSite

TabSite is releasing a new Google Map Widget on Friday!ALL users (Free – Gold) will be able to:

- Add 1 location to their page- Add Details to the Info Window- Adjust icon for exact location

*More features for Paid Plans to come

Breaking News: You’re the First to know!

Thanks for joining us!

www.TabSite.com

Twitter Hashtag: #TabSite