setting up a local radio station. participation of local people is crucial seek to bring people and...

Setting up a local radio Setting up a local radio stationstation

Participation of local people is crucial

Seek to bring people and communities

together

Reflect views and opinions of listeners

Programmes should inform and entertain

Try to help resolve the problems of daily life

Topics are debated in a balanced way

Cultural diversity is stimulated

Everyone's word is valued

Run by volunteers for community benefit

Vehicle for NGOs to promote their work

Platform for showcasing local talent

Partnership working to build audience

Training for young people

Establish a need for the service

Research the competition

Establish a management team

Create a Business Plan

Locate and equip studio

Market the station

Is there a call for this service?

Market Research amongst the following….

Council, Police, Health authorities, citizens

Use the internet and face-to-face

Who else is in broadcasting in the area?

What age group are they targeting?

What content are they offering?

How will you be distinguished from them?

Recruit people with relevant skills

Empower them to make delegated decisions

Set achievable goals

Potential advertisers/investors can see the vision

Demonstrates clear thinking

Moves project from dream to reality

Provides tangible and measurable goals

Should be in highest part of city

1 on-air studio, 1 production studio, Admin room

Mixer, microphones, streaming software

High-speed broadband

Text messaging service

Build your audience…how?

Work with community partners

Enlist companies who can offer gifts

Engage influential people in the community

Take programmes to mass markets

(schools)

Use Social-media

Editorial coverage

Share player on partner websites

Weekly advertising