setting up a local radio station. participation of local people is crucial seek to bring people and...
TRANSCRIPT
Setting up a local radio Setting up a local radio stationstation
Participation of local people is crucial
Seek to bring people and communities
together
Reflect views and opinions of listeners
Programmes should inform and entertain
Try to help resolve the problems of daily life
Topics are debated in a balanced way
Cultural diversity is stimulated
Everyone's word is valued
Run by volunteers for community benefit
Vehicle for NGOs to promote their work
Platform for showcasing local talent
Partnership working to build audience
Training for young people
Establish a need for the service
Research the competition
Establish a management team
Create a Business Plan
Locate and equip studio
Market the station
Is there a call for this service?
Market Research amongst the following….
Council, Police, Health authorities, citizens
Use the internet and face-to-face
Who else is in broadcasting in the area?
What age group are they targeting?
What content are they offering?
How will you be distinguished from them?
Recruit people with relevant skills
Empower them to make delegated decisions
Set achievable goals
Potential advertisers/investors can see the vision
Demonstrates clear thinking
Moves project from dream to reality
Provides tangible and measurable goals
Should be in highest part of city
1 on-air studio, 1 production studio, Admin room
Mixer, microphones, streaming software
High-speed broadband
Text messaging service
Build your audience…how?
Work with community partners
Enlist companies who can offer gifts
Engage influential people in the community
Take programmes to mass markets
(schools)
Use Social-media
Editorial coverage
Share player on partner websites
Weekly advertising