seven quick wins to increase traffic in google
Post on 12-Jul-2015
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SEO 101
How to Get Big Results
From Small Changes
Prepared by Casey MerazFollow me on Twitter @CaseyMeraz
SEO can be HARD
It’s hard to beat your
competition….
You Need To Have The Mindset
How Can I Be The Least Imperfect?
We need to make Google & your visitors HAPPY!
We don’t have time to cover all 200 today…
Instead we will look at small changes we can
make that will have a big impact
Let’s eat away at 7 factors
#1: Image Optimization
Are your image file names descriptive?
Do They Have ALT Tags?
#1: Image Optimization
• Images should use descriptive file names separated by hyphens.
• All images should have descriptive alt tags.(E.g. <imgsrc=http://cnn.com/burrito.jpg><alt =“This is a picture of a burrito”>
#2: Optimized URL Structure
BAD URL Structures Use:
• Underscores• Are very long• Are not descriptive• Have extra unneeded characters such as
product124553333.html
Good URL Structures
• Should use hyphens to separate• Should be descriptive• Should be as short as possible• Should not have over 5 hyphens if possible
#3: One Topic Per Page
Don’tConfuseGoogle
Another bad example
Lawyer Attorney Esquire
Main Website
Topic 1 Topic 2 Topic 3
Guidelines
• Each page should be dedicated to one keyword or topic.
• This should be unique content of at least 400 words.
• Having additional topics on one page can cause keyword cannibalization.
#4: Optimized Title Tags
Using the Yoast Plugin
#4: Optimized Title Tags
Optimal FormatPrimary Keyword – Secondary Keyword | Brand Name
Code:<head><title>Example Title</title></head>
More InfoGoogle Typically only displays the first 50-60 characters, so keep them short!
They should not be keyword stuffed like:
Denver Attorney Lawyer Law Firm Colorado
#5: Review SnippetsYou can get these on organic results
What if I told you these increased click through rate?
All you have to do is add some HTML to your website
Get the code you need to add to your website here:
http://schema-creator.org/review.php
**Note this will not work on your home page
All you have to do is add some HTML to your website
Get the code you need to add to your website here:
http://schema-creator.org/review.php
**Note this will not work on your home page
#6: Click to CallIf you have a mobile website
Click to Call Does Not Help Google Rankings
But Who Cares!?
Your conversion rate will rise and you will get more phone calls and conversions.
How to Add Click To Call
Enter this code around your phone number
<a href=“tel:+15555555555”>Click to Call</a>
#7: Breadcrumb Links
This is not what I mean…
I mean these navigation links
Breadcrumbs don’t just help SEO….
• They provide a great user experience• They pass link juice
• They establish the proper content hierarchy
Some Final Thoughts
Image optimization is key
Optimized URL Structure
One piece of content tailored per page
Heading tags help show the search engines what the page is about
Breadcrumbs can pass link juice and provide a great user experience.
You should implement all of these items
Click to call can increase calls and undo bounces
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