sexing up your small business image

Sexing Up Your Business Image

Shannon Bowman

What Makes You Different?

What Makes You Different?

What’s your hook?

What Makes You Different?

What’s your hook? Make it clear.

What Makes You Different?

What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.

What Makes You Different?

What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.

To attract some, you will repel others.

What Makes You Different?

What’s your hook? Make it clear. If everyone likes you, you’re not working hard enough.

To attract some, you will repel others.

That’s ok.

Be memorable.

Be memorable.

Business cards

Be memorable.

Business cards

Website

Be memorable.

Business cards

Website Advertising

Be memorable.

Business cards

Website Advertising Brochures

Be memorable.

Business cards

Website Advertising Brochures

Be memorable.

Business cards

Website Advertising Brochures Swag

Looks Matter.

Looks Matter.

What do your graphics say?

Looks Matter.

What do your graphics say? Is that the message you want ?

Looks Matter.

What do your graphics say? Is that the message you want ?

Your business card - an ally or enemy?

Looks Matter.

What do your graphics say? Is that the message you want ? Your business card - an ally or enemy?

What’s your favorite tool? Use it.

Looks Matter.

What do your graphics say? Is that the message you want ? Your business card - an ally or enemy?

What’s your favorite tool? Use it.

Google your name. What shows up?

Put it out there.

Put it out there.

Who are your right people?

Put it out there.

Who are your right people? Most customers will meet you before they need you. Be memorable.

Put it out there.

Who are your right people? Most customers will meet you before they need you. Be memorable.

Do people know how to find you?

Put it out there.

Who are your right people? Most customers will meet you before they need you. Be memorable.

Do people know how to find you? What do they find when they look?

Listen Up.

Listen Up.

•Your people will tell you what to sell.

Listen Up.

•Your people will tell you what to sell.

•Give people what they want, but don’t be fake.

Listen Up.

•Your people will tell you what to sell.

•Give people what they want, but don’t be fake.

•Customers need to know you get them.

Listen Up.

•Your people will tell you what to sell.

•Give people what they want, but don’t be fake.

•Customers need to know you get them.

•Respond with benefits, not features.

Give them a taste.

Give them a taste.

Give away good stuff, not leftovers.

Give them a taste.

Give away good stuff, not leftovers.

Show people they can trust you

Give them a taste.

Give away good stuff, not leftovers.

Show people they can trust you

It’s not all about the sale.

Leave them wanting more.

Leave them wanting more.

Gently remind people you get paid for your skills.

Leave them wanting more.

Gently remind people you get paid for your skills.

Don’t give it all away for free.

Leave them wanting more.

Gently remind people you get paid for your skills.

Don’t give it all away for free.

Be kind to your email subscribers!

Seal the Deal.

Seal the Deal.

Know what makes your work unique.

Seal the Deal.

Know what makes your work unique.

Send a clear message.

Seal the Deal.

Know what makes your work unique.

Send a clear message. Be easy to find.

Seal the Deal.

Know what makes your work unique.

Send a clear message. Be easy to find. Give people reasons to trust you.

Seal the Deal.

Know what makes your work unique.

Send a clear message. Be easy to find. Give people reasons to trust you.

Show you’re worth the dough.

Let’s stay in touch.

Twitter: @clover

Dopplr: shannonl

www.elementalhealth.org