sharepoint 2010: a social primer

SharePoint SharePoint 20102010

A Social A Social PrimerPrimer

September 24, 2011

Ori Fishler, Director, Web Solutions, Edgewater Technology Inc. OFishler@edgewater.com

The Critical Need for SharingThe Critical Need for Sharing

• Remote / Virtual workforce and siloed information workers • Hard to expand exposure to what is happening beyond a

small team

EvolutionEvolution

• Collaboration• Web 2.0• Social Network• Enterprise 2.0• Social Technologies• Networked Enterprise• Social Graph

The Business Case:The Business Case:

The rise of the Networked Enterprise: Web 2.0 finds its paydayMcKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher marginsDecember 2010

Business Impact & BenefitsBusiness Impact & Benefits

McKinsey & Company 12/2010

McKinsey & Company 12/2010

Social Technologies Social Technologies AdoptionAdoption

McKinsey & Company 12/2010

Microsoft SharePoint 2010:Social Collaboration Enabler

Don’t Invent, Borrow and Don’t Invent, Borrow and

Integrate!Integrate!‣ My Site, Colleagues, Groups,

Connection browsing, Skill browsing

‣ Status updates, Activity feeds

‣ Tagging and tag clouds, Bookmark sharing

‣ Content rating, Comments, Like

‣ Image and Video sharing

‣ Blogs & Wikis

‣ Presence and IM, Live meetings

‣ Discussion forums

Main ConceptsMain Concepts

• Don’t force it. Maximum Privacy• Granular control over what you share and what

you see• MySite as the center of networking activity• A network of colleagues, No handshake required• Search focused approach to finding people• 5 Pillars:

o Filling a profileo Building the networko Sharingo Viewingo Finding

Building the NetworkBuilding the Network

Managing PermissionsManaging Permissions

• Only Me• My Manager• My Team• My Colleagues• Everyone

Colleagues can be organized into Groups but you can not assing

SharingSharing

What is Shared?What is Shared?

• My Status• My Actions on Content

o Tago Noteso Ratings

• My Interests• My Memberships• Blog Posts• My Profile details

o Managero Birthdayo Changes to Profile

Like, Notes & RatingsLike, Notes & Ratings

• Like is a tag• Tagging or notes

generate an activity• Notes can be added to

pages or documents• You can subscribe to

tags• Ratings enabled at a

library level

Viewing and Following TagsViewing and Following Tags

My Site – News FeedMy Site – News Feed

You will see what other people chose to Share with you

Finding the right personFinding the right person

• Ask me about• Skills• Interests• Projects• Organization chart

Implementing a Social Implementing a Social Network with Network with

SharePoint 2010SharePoint 2010

Implementation Challenges:Implementation Challenges:

• Requires users to take actiono Fill Profileo Add Colleagues

• Tagging not intuitive• Rating / commenting not always available• Too focused in My Site, Users may not be aware• Limited activity tracking• Limited integration into Outlook• Mental Challenges:

o Sense of being tracked and monitored

Implementing Social NetworksImplementing Social Networks

• Building a process to ensure people fill their profile and add colleagueso Small group training sessionso Part of onboarding

• Executive buy in and participation• Updating status – chore or fun?• Use as channel for news, announcements etc. to

get people used to getting information this way• Assign local champions

McKinsey Study McKinsey Study

RecommendationsRecommendations

• Integrate the use of Web 2.0 into employees’ day-to-day work activities.

• Continue to drive adoption and usage. Benefits appear to be limited without a base level of adoption and usage.

• Break down the barriers to organizational change. Fully networked organizations appear to have more fluid information flows, deploy talent more flexibly to deal with problems, and allow employees lower in the corporate hierarchy to make decisions.

• Apply Web 2.0 technologies to interactions with customers, business partners, and employees. External interactions are correlated with self-reported market share gains.

Helping the process alongHelping the process along

• Set up recommendations for colleagues o based on email analysiso Based on SharePoint activity

• Enhanced – Centralized activity stream• Outlook Integration

Outlook 2010 Social Network Outlook 2010 Social Network

ConnectorConnectorHidden treasure: A way to see news stream within outlook.

ContactContact

• Ori Fishler, Director, Web Solutions, Edgewater Technology Inc. OFishler@edgewater.com

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