sharing & succeeding: using community data to reach audiences
Post on 23-Dec-2014
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Sharing & Succeeding: Using Community Data To Reach Audiences was presented by Will Lester, VP of TRG Arts at the National Arts Marketing Project (NAMP) Conference in 2011.
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SHARING & SUCCEEDING:USING COMMUNITY DATA TO REACH AUDIENCES
NAMP 2011 - Louisville
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Successful Co-op Programs
• Permission Based
• Neutral 3rd Party Oversight
• Inexpensive (FREE)
• Training & Professional Development
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6% Attend Multiple Organizations
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Single Org Buyers:50% Churn Overall
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Multi Org Buyers:15% Churn Overall
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www.trgarts.com
www.trgarts.blogspot.com
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