sharing & succeeding: using community data to reach audiences

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1 SHARING & SUCCEEDING: USING COMMUNITY DATA TO REACH AUDIENCES NAMP 2011 - Louisville

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Sharing & Succeeding: Using Community Data To Reach Audiences was presented by Will Lester, VP of TRG Arts at the National Arts Marketing Project (NAMP) Conference in 2011.

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Page 1: Sharing & Succeeding: Using Community Data To Reach Audiences

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SHARING & SUCCEEDING:USING COMMUNITY DATA TO REACH AUDIENCES

NAMP 2011 - Louisville

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Successful Co-op Programs

• Permission Based

• Neutral 3rd Party Oversight

• Inexpensive (FREE)

• Training & Professional Development

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6% Attend Multiple Organizations

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Single Org Buyers:50% Churn Overall

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Multi Org Buyers:15% Churn Overall

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www.trgarts.com

www.trgarts.blogspot.com