shepherd center creative brief

Attitudes and Perceptions about Disabilities

And then there was Ben

Charleston Miracle Leaguers

Abraham H. Maslow: “It's a psychological puzzle I've been trying to solve for years. Why are people cruel and why are they nice? Evil people are rare, but you find evil behavior in the majority of people. The next thing I

want to do with my life is to study evil and understand it.”

• Establish social status• Be cruel to others before they can be cruel to you • Fear people and things that are different• Fear of being hurt/ vulnerable• Lack of full development in the Amygdala, Limbic system (emotional

processing) & Prefrontal Cortex (social control, executive function).

real world experience

Mission:

The Advertising should educate people about Brain Injuries, Spinal Cord Injuries, and Multiple Sclerosis and different ways to give support to those that struggle.

the next step

TBI:

1.4 million annually

every 23 seconds

Spinal Cord Injury:

11 thousand annually

40 cases/ 1 million people

http://www.fscip.org/facts.htm

http://www.biausa.org/livingwithbi.htm

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are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

one-to-one with a doctor

29.4%

group workshop

58.8%

Advertising as a medium for teaching

“When we do the best that we can, we never know what miracle is wrought in our

life, or in the life of another.”

-Helen Keller