shoplocal - smartcircular - non-advertised specials & virtual pages overview

Merchants / Retailers often leave pages & products on the cutting room floor• Retailers can create more online only circular pages

• Highlight specific product verticals not covered in print

• Highlight items that did not make the cut

• Focus on areas that are timing / holiday specific

• ShopLocal can create virtual pages for retailers

• Retailers provide products to ShopLocal on a versioned or non-

versioned basis

• ShopLocal creates virtual pages for the retailer

• ShopLocal can load additional non-advertised specials via data feed

• Items are added to category, browse and search results

SC 4.0 Virtual Promotions

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Why Do Virtual Promotions?

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Rising Print Costs (paper, ink, shipping)

End of Item Lifecycle

Management

New Product Introduction

Trade Dollars / Co-Op Funds

Product Markdowns

Inventory Surplus

High Margin / Door Busters

Item Count Not Limited By Print Circ

Creates A Special Value Incentive For

Online Circulars Users To Know

More About What Is Happening In-Store

SC 4.0 Virtual Pages – Sample Template

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SC 4.0 Virtual Pages – Sample Template Being Populated With Item Details

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SC 4.0 Virtual Pages – Sample Template

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SC 4.0 Virtual Pages – Sample Template Being Populated With Item Details

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Pricing can be included on

template, but ShopLocal

recommends against this as to allow continual pricing updates

Ex. Advertised Specials - Petco

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Ex. Advertised Specials – Petco Co-Mingled With Regular Print Content

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Ex. Advertised Specials – Whole Foods

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Ex. Advertised Specials – Whole Foods

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Ex. Virtual Pages – The Home Depot

Ex. Virtual Pages – Sears

Ex. Virtual Pages – Sears

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Auto-Cover Template

The image remains static, while the text

updates as indicated by file

Ex. Virtual Pages – Sears

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Using only title and image on

page view allows flexibility to

continually update listing price

Ex. Virtual Pages – Sears

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Can feature custom or

auto-generated cover

This is an example of a

custom client-created cover

Ex. Virtual Pages – Sears

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Category based chapters

Ex. Virtual Pages – Sears

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Ex. Virtual Pages – Target #1

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Special messaging on the entry page promoting the

web only content

Ex. Virtual Pages – Target #1

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On rollover, a preview

appears that highlights the special web only content

Ex. Virtual Pages – Target #1

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On click, the user is taken

to the web only content

Ex. Virtual Pages – Target #2

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Ex. Virtual Pages – Target #2

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Ex. Virtual Pages – Target #3

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Ex. Virtual Pages – Target #4

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Ex. Virtual Pages – Target #4

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Non-Advertised Specials: Retailer Cross Promotional Best Practices

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Within a retailer’s dot

com site

Within a retailer’s print

circular ads

Within a retailer’s online

circular site

Highly integrated with

regular print content

Non-Advertised Specials: Circular Site Cross Promotional Best Practices

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Develop consistent messaging that

conveys value of additional content