shopsocially webinar - how customer referrals are transforming avenue® into a word-of-mouth...

Samir PalnitkarPresident | ShopSocially@ShopSocially

Presenters:

Kristen St. PeterDirector, E-Commerce | Avenue@AvenuePlus

How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI

Introduction How Referral Marketing can convert your business into a word-of-mouth

powerhouse Marketing strategies adopted by Avenue Specific examples and results Questions and Answers Special offer for today’s attendees

Hashtag for the webinar #ReferralMarketing

AGENDAShopSocially and Avenue Webinar

AVENUEFashion exclusively for plus size women

Leader in the plus-size fashion industry Committed to offering trend-right, quality products for every season Focused on fit and comfort Besides the online e-commerce store, Avenue® has approximately 300

offline stores in market

SHOPSOCIALLYPremium Social, Referral and Retention Platform

500+ brand name customers

Driving word-of-mouth promotions for 1000s of brands and delivering positive ROI

Offerings –

REFERRAL PROGRAM | VISUAL COMMERCE | SOCIAL LOGIN | CUSTOMER LOYALTY

PRODUCT STORIES | SOCIAL GAMIFICATION | SHOP WITH FRIENDS | VIRAL EMAIL ACQUISITION

REFERRAL MARKETINGImportance of Referral Marketing

Highly Recommended

Higher Conversion Rate

Quick Sales Cycle

Referral marketing is the third most important channel after SEO and SEM

REFERRAL MARKETINGREFERRAL MARKETINGImpact on CustomersImpact on Customers

Converts customers into brand ambassadors, ensuring a continuous cycle of repeat customers and referrals

Leverages existing customers for marketing your brand

Drives word-of-mouth promotion

10%10% Increase in traffic and sales

REFERRAL MARKETING

ShopSocially Approach

Additional Benefits

Conventional approach, limited impact

7X More effective than other forms of advertising

New-Age Email Acquisition – powered by social media!

Acquire genuine email address and rich user profile data

Creates social posts endorsing brand on social media

Drives high quality referral traffic to the site

30%30% Boost in email acquisition rate

STRATEGY 1STRATEGY 1SOCIAL CONNECTSOCIAL CONNECT

USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS

USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS

USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS

USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS

Referral post is created on Facebook

Each social post drives quality referral traffic to the site

RESULTSRESULTS

Users who used this solution converted to sales at 28.48% (very high number)

Viral email acquisition via word-of-mouth publicity on Facebook

SEO rank boost through social sharing and back links

Additional Benefits

USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS

Acquire rich social profile data like email, birthday, gender, locations, friends, friends interests, likes etc.

Pre-verified email addressacquire email ID that is used for Facebook login

STRATEGY 2STRATEGY 2SHARE-A-PURCHASESHARE-A-PURCHASE

Convert up to 10% of your shoppers into brand ambassadors

Get up to 5 referral clicks for every share

Acquire new customers via referrals

Increase repeat purchases by 26%

Create real time social buzz

USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS

Colorblocked Print Tunic

USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS

Colorblocked Print Tunic

USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS

Each socially shared purchase generates a viral post, bringing in quality referral traffic to the site

Colorblocked Print Tunic

RESULTSRESULTS

Referral traffic generated by Share-a-Purchase converted at a 14.88% rate

Viral spread of the brand through purchase sharing

Gathered 1000s of rich social profiles

Generated 1000s of social reviews

USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS

Identify social influencers and reward them – create loyal customers for the brand

SUMMARY

Increase in customer engagement and brand endorsement

1000s Of valuable customer referrals posts on social media

28.48% Conversion rate for connections generated through social connect

11.05X ROI for referral marketing efforts

14.88% Sales conversion rate for referral traffic generated through social sharing of purchases

ADDITIONAL STRATEGIES FOR

REFERRAL MARKETING

REFER-A-FRIENDEnable Friend Referrals via website & email

REFERRALS VIA EMAILGenerate referral from your email marketing lists

WHITEPAPER ON REFERRAL MARKETING STRATEGIES

5 SIMPLE STEPS TO ACQUIRE NEW CUSTOMERS THROUGH AN EFFECTIVE REFERRAL MARKETING PROGRAM

Q & A TIME

Sign Up for ShopSocially’s services by April 15th and we will waive

the one-time setup fee (up to $3,000)

Use code: SSAVENUE while signing up.

SPECIAL OFFER FOR TODAY’S ATTENDEES

Thank You

http://shopsocially.com

info@shopsocially.com

+1 650 701 7759