shumaker technology group full digital media strategy final presentation
Post on 08-May-2015
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Shumaker Technology Group Full Digital Strategy
Lansing, Michigan
ProductContent Central Document Management
System
GoalCapture qualified leads by using search
engine optimization and Google Adwords to increase sales
Short-term strategy: PPC
Long-term strategy: SEO
Target Market- Michigan & Illinoisaccounting firms restaurantsretailconstructioninsurancemanufacturingeducation
Campaign- “Save Trees, Go Paperless!” Landing page for each buyer persona
Clear CTA
Google Analytics & Conversion Tracking
Google Adwords Keyword Selection Tool (2) ads per ad group for split testing
Google Adwords Traffic Estimator
Digital Marketing Tools: Social Media & SEO
Hootsuite
FacebookFollow us @Shumakergroup
Webinars/ Free Trials/ Demonstrations
ROI Calculator
Blog
Summary: Budget & ROIAverage customer buying cycle~ 3 monthsAdwords~ $11/ dayAverage conversion = $5000
BudgetPlanning, build, implementation, management, paid media
(Adwords/Display) the full digital strategy will cost 8 hours X $130/hour + $330 PPC (1 month)= $1370.
ROI1 month PPC 16500+ impressions, 210+ clicks, conversionsSEO First page of Google’s SERPAverage conversion yielding $5,000 +ROI 400% !!
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