silverline presentation 4.6
Post on 22-Jan-2018
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About Silverline
Abner and Roger SilverioThe Silverio brothers, Roger and Abner were well known in the world of fine art transportation around the 1990’s. The more they transported these high end pieces, the more they found an interest in the pieces themselves.
In early 2000, Silverline Furniture was born. They started to source some of these pieces for designers and hotels. Roger managed the marketing and administration of the company while Abner was abroad overseeing sourcing and quality control. Sourcing for these clients brought Abner to countries in Europe, Central America, South America and the United States.
In 2003, Silverline expanded into the hospitality and commercial divisions. The first year saw business grow by 400%. Silverline sets itself apart from the competition with the quality standards their clients have come to expect. To stay competitive in the world market, Abner began to look towards China. The industry told him for the level of quality he needed, it wasn’t worthwhile to look in Asia.
Abner disregarded those comments and discovered that the Chinese had very skilled craftsmen. He quickly learned that although the craftsmen were skilled, management practices and manufacturing for high volume production resulted in sub standard quality.
Discovering the shortcomings, Abner started Silverline’s own production facility in China. Now Silverline’s designers and clients are receiving European quality and China prices.Silverline is a preferred supplier for many major hotel brands, singers, actors and sports figures.
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Vice President of Product Development
Terry LinPrior to partnering with Silverline, Terry was the Vice President of Product Development for CalvinKlein Furniture where he oversaw all aspects of product development including design, merchandising,sourcing and production. He brings seventeen years of design experience to Commonwealth.
Terry has worked at IDEO, Razorfish, Design Continuum and Williams Sonoma/Pottery Barn as Head Furniture Designer. The collective experience has helped shape his design methodology.His passion for the home was unexpectedly discovered at 17 when he was placed in the homegoodsdepartment of Strawbridge & Clothiers.
He received his BFA, specializing in Industrial Design, from Rhode Island School of Design in 1994.
On giving design advice to friends and family....Furnishing a room is like hosting a good party. Gather different interesting characters andlet them mingle.
Don’t overdecorate a room and make it look too done. A space should never looklike a designer came in and did it all. It should look effortless...
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Curator Collection Spring 2011
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[ Silverline manufacturing ]
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Morgans Hotel Group - Delano South Beach
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Morgans Hotel Group - Delano South Beach
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Morgans Hotel Group - Delano South Beach
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Morgans Hotel Group - Delano South Beach
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Yacht Interior Fit-outs
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Yacht Interior Fit-outs
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Yacht Interior Fit-outs
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Yacht Interior Fit-outs
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Yacht Interior Fit-outs
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Yacht Interior Fit-outs
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Silverline select client list
Starwood Hotels & Resorts
Sheraton Phase 1 Vistana
Sheraton Phase 11 Vistana
The Westin Aruba
The Ritz Carlton
Ritz Carlton South Beach
Ritz Carlton Coconut Grove
Ritz Ocean Club
Hilton Hotels
Airport Hilton (Suites)
British Colonial Hilton– Model Room
Caribe Hilton in Porto Rico – Model Room
Q-Club (Hilton)
Marriott Hotels
Ft Lauderdale Marriott
San Francisco Marriott (Suites)
Additional Projects
Biltmore Spa
Delano Hotel
Pinnacle Casino
Mutiny Sonesta
Sagamore
Doral Spa
Retail Development
Calvin Klein Furniture
Dhongia
Cassina / Poltrona Frau
Celebrities Projects
Oprah Winfrey
Ricky Martin
Alonzo Morning
Shaquille O’neal
Jennifer Lopez
Luxury Yachts
Evolution Yachts
Sunbird Yachts
Bondway Yachts
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Terry is currently working with a well established Chinese retailer on product design, merchandising, store design and branding.
Understanding that the chinese market is 10+ years behind the well established North American market, Terry is creating a strategic plan to help evolve the current product assortment which caters to the local chinese market to appeal to a larger international audience.
The following boards represent select examples of work to help identify upcoming seasonal direction.
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Delivering from point A to point B...
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thank you.
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