silverline presentation 4.6

About Silverline

Abner and Roger SilverioThe Silverio brothers, Roger and Abner were well known in the world of fine art transportation around the 1990’s. The more they transported these high end pieces, the more they found an interest in the pieces themselves.

In early 2000, Silverline Furniture was born. They started to source some of these pieces for designers and hotels. Roger managed the marketing and administration of the company while Abner was abroad overseeing sourcing and quality control. Sourcing for these clients brought Abner to countries in Europe, Central America, South America and the United States.

In 2003, Silverline expanded into the hospitality and commercial divisions. The first year saw business grow by 400%. Silverline sets itself apart from the competition with the quality standards their clients have come to expect. To stay competitive in the world market, Abner began to look towards China. The industry told him for the level of quality he needed, it wasn’t worthwhile to look in Asia.

Abner disregarded those comments and discovered that the Chinese had very skilled craftsmen. He quickly learned that although the craftsmen were skilled, management practices and manufacturing for high volume production resulted in sub standard quality.

Discovering the shortcomings, Abner started Silverline’s own production facility in China. Now Silverline’s designers and clients are receiving European quality and China prices.Silverline is a preferred supplier for many major hotel brands, singers, actors and sports figures.

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Vice President of Product Development

Terry LinPrior to partnering with Silverline, Terry was the Vice President of Product Development for CalvinKlein Furniture where he oversaw all aspects of product development including design, merchandising,sourcing and production. He brings seventeen years of design experience to Commonwealth.

Terry has worked at IDEO, Razorfish, Design Continuum and Williams Sonoma/Pottery Barn as Head Furniture Designer. The collective experience has helped shape his design methodology.His passion for the home was unexpectedly discovered at 17 when he was placed in the homegoodsdepartment of Strawbridge & Clothiers.

He received his BFA, specializing in Industrial Design, from Rhode Island School of Design in 1994.

On giving design advice to friends and family....Furnishing a room is like hosting a good party. Gather different interesting characters andlet them mingle.

Don’t overdecorate a room and make it look too done. A space should never looklike a designer came in and did it all. It should look effortless...

Curator Collection Spring 2011

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[ design development ]

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[ Silverline manufacturing ]

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Morgans Hotel Group - Delano South Beach


Yacht Interior Fit-outs


Silverline select client list

Starwood Hotels & Resorts

Sheraton Phase 1 Vistana

Sheraton Phase 11 Vistana

The Westin Aruba

The Ritz Carlton

Ritz Carlton South Beach

Ritz Carlton Coconut Grove

Ritz Ocean Club

Hilton Hotels

Airport Hilton (Suites)

British Colonial Hilton– Model Room

Caribe Hilton in Porto Rico – Model Room

Q-Club (Hilton)

Marriott Hotels

Ft Lauderdale Marriott

San Francisco Marriott (Suites)

Additional Projects

Biltmore Spa

Delano Hotel

Pinnacle Casino

Mutiny Sonesta

Sagamore

Doral Spa

Retail Development

Calvin Klein Furniture

Dhongia

Cassina / Poltrona Frau

Celebrities Projects

Oprah Winfrey

Ricky Martin

Alonzo Morning

Shaquille O’neal

Jennifer Lopez

Luxury Yachts

Evolution Yachts

Sunbird Yachts

Bondway Yachts

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Terry is currently working with a well established Chinese retailer on product design, merchandising, store design and branding.

Understanding that the chinese market is 10+ years behind the well established North American market, Terry is creating a strategic plan to help evolve the current product assortment which caters to the local chinese market to appeal to a larger international audience.

The following boards represent select examples of work to help identify upcoming seasonal direction.

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Delivering from point A to point B...

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thank you.

silverlineindustry.com

http://www.silverlineindustry.com

http://www.silverlineindustry.com

silverline presentation 4.6

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