simon gill, chief creative officer, digitaslbi

RETH INK ING R .O. I . 1 9 T H N O V E M B E R 2 0 1 4

Simon Gill Chief Creative Officer, UK

@skinnybouffant

Building & Optimising

Digital Platforms

SEO / SEM

Social Channels

Campaigns

Transactional Sites

Content Management

Measurement Frameworks

Application Support

Multichannel / Multi Device Distribution

Multi Signal Media

Social CRM

Branded Content/Utilities

Experiential

Social Business Design

Service Innovation

Brand / Business Creation IP & New Formats

Advocacy And Influencer Engagements

Global Asset Management And Distribution

Building Innovating Leading

The Digital Journey

Connect The Basics Up Start To Differentiate Future Proof Our Business

We Take R.O.I. Seriously Google:

Serious face

Best ROI

For each £1 spent, the client made:

EON Campaign £GOOD

Platform Upgrade £BETTER

Optimisation £EPIC

Social Posts

12000 notes 33 backlinks

People Reached 89,216

Likes, Comments & Shares 7,205

Post Clicks 3,886

Referral Visits 46% increase

Optimize Improve Increase Efficiency

Efficient is brittle

Imaginative marketing and commercial success

“Failure gives you information that is not available to everyone… This makes it the most valuable

information”

Sergio Alcocer, President Latinworks, 2014

Make creativity the catalyst for your

investment

Investment Noun [ mass noun ] the action or process of investing money for profit: • [ count noun ] an act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result

Investment Noun [ mass noun ] the action or process of investing money for profit: • [ count noun ] an act of devoting time, effort, or energy to a particular undertaking with the expectation of a worthwhile result

OVERHEAD 1

(3 weeks)

Assessment Gate

(6 weeks)

Investment Gate

Theme day Realisation Graduation Exploration Creation

Code name:!Accident factory!

Return on Innovation