simple tips for awesome startup copywriting
Post on 08-Apr-2017
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Hello!I am Chris Giarratana
You can find me at:
TheContentPro.com
Chris@CJGiarratana.com@CJGiarratana
Purpose
Kappa SigmaDeputy Commissioner of Kappa Sigma
Bion MarketingDigital Marketing Consultant
TravelClickMedia Campaign Manager
Focus On Your Target Audience
Compelling copy is: ◎Relevant◎Consistent ◎Consumable◎Optimized
Use customer interviews, market research, and user personas.
Things to consider
InterestUncover their interests in your product. Use copy to address their needs.
DemographicAlign copy with audience demographic. Use language and patterns to reflect.
ConsumptionOptimize content around how your audience consumes your content.
Your audience cares about themselves, not you.
◎Purchase = Benefits & Results◎Value = Saving Time & Money◎ Improve Life, Achieve Goals
Tailor your content for your reader by their needs.
Write for people, optimize for robots
◎Use the right keywords◎ Integrate to read well◎Publish & Promote
20% of time writing, 80% of time promoting
Research, the process, optimize
Tools- Keyword Planner
- SEMRush
- LSIGraph.com
The Process- Keyword Planner
for general.
- SEMRush for
competition
- LSI Graph for
opportunities &
related.
Optimize- 600 - 1500 word
pages.
- 3 primary
keywords, 2
associated.
- Interlink blog posts
to main pages
Keyword Planner
www.orlandoseositeclinic.com/blog/how-to-do-seo-keyword-research/
SEMRush
www.orlandoseositeclinic.com/blog/how-to-do-seo-keyword-research/
LSIGraph.com
www.orlandoseositeclinic.com/blog/how-to-do-seo-keyword-research/
Actionable tips
◎2-3 sentence paragraphs◎Bold important information/keywords◎Use bullet points when possible◎Use photos to break up text◎Align photos to the right◎Always include a clear CTA
Use Google Analytics to understand customers. Optimize copy around them.
Build a relationship
◎Conversation- “you” and “I”◎Tell stories◎Relate to your audience◎Address objections early
Use Google Analytics to understand customers. Optimize copy around them.
Orlando SEO Site Clinicwww.OrlandoSeoSiteClinic.com
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