sins of a ux researcher

Sinsof a UX Researcher

Kyle Soucy | @kylesoucy

www.usableinterface.com

Belief...

Reality...

We’re human.We make mistakes.

Sins

Not knowing the product you are researching

1 #

Not knowing the screener and who has been recruited

2 #

Not conducting a dry run

3 #

Asking leading questions

4 #

Asking if a feature would ever be used

5 #

Not asking open-ended questions

6 #

Not staying neutral

7 #

Asking design questions

8 #

Asking a question that has already been answered

9 #

Losing focus

10 #

Letting participants leave early

11 #

Not properly preparing for remote research

12 #

Not randomizing tasks and/or prototypes

13 #

Forgetting to record

14 #

Not conducting an observer debrief

15 #

Learn more...- Moderating Usability Tests

by Joe Dumas & Beth Loring

- Paper Prototyping by Carolyn Snyder

- Interviewing Users by Steve Portigal

- Paper: What Do Usability Evaluators Do in Practice? An Explorative Study of Think-Aloud Testingby Mie Norgaard and Kasper Hornbaek

http://bit.ly/Xw28Bz

www.usableinterface.com

@kylesoucy

Thank you.

/usableinterface