12 Agile UX Sins

Download 12 Agile UX Sins

Post on 16-Jul-2015

549 views

Category:

Business

0 download

Embed Size (px)

TRANSCRIPT

PowerPoint Presentation

the seven (+) Deadly Sins in UX design Peter W. Szabo (@wszp)About Peter W. SzaboHungarian, born in TransylvaniaPublished a sci-fi novel in 2000UX evangelist living in London7+ years in managing UX teamsHead of User Experience at

http://kaizen-ux.com | @wszp

Kaizen-UX.comhttp://kaizen-ux.com | @wszpWhy do we need to talk about SIN in UX Design?The 10 biggest banks in the UK were tested, 87% of the users experienced at last one conversion killer. Source:Study by WhatUsersDo in Q4 2014, 100 participants.

http://kaizen-ux.com | @wszpWHO defines UX.SIN?The HiPPOs

http://kaizen-ux.com | @wszpWHO defines UX.SIN?The HiPPOsUX experts / UX teamThe UX evangelistsThe holy book/blog of UXThe users

http://kaizen-ux.com | @wszpWHO defines UX.SIN?The HiPPOsUX experts / UX teamThe UX evangelistsThe holy book/blog of UXThe users

http://kaizen-ux.com | @wszp

1. NOT doing researchUX without Research is not UX (Hoa Loranger)To build better User Experiences we need to understand peoples behaviour. Insight helps us understand.(Lee Duddell)Shut up & listen to users. (Jakob Nielsen)

http://kaizen-ux.com | @wszp

How to integrate research in your WORKFLOW?

http://kaizen-ux.com | @wszp

2. Pointless UX research

http://kaizen-ux.com | @wszp

3. Not continuing research after release

http://kaizen-ux.com | @wszp4. Abundance of Features/Steps

http://kaizen-ux.com | @wszp5. Trying to create the FINAL design at first try

http://kaizen-ux.com | @wszpNothing is final!

A worm is the only animal that cant fall down. (But failing is not a rite of passage!)

http://kaizen-ux.com | @wszp

6. Neglecting MOBILE

http://kaizen-ux.com | @wszp7. Thinking that RWD solves it2014: 25% of all incoming sales calls to WhatUsersDo were from companies experiencing a down-turn in conversion post RWD

http://kaizen-ux.com | @wszpRWD is NOT a silver bullet

http://kaizen-ux.com | @wszp

8. Ignoring people with disabilities

http://kaizen-ux.com | @wszp

9. Too many words

http://kaizen-ux.com | @wszp

10. Wasting money on buzzword experts

http://kaizen-ux.com | @wszp

11. Over-promising

http://kaizen-ux.com | @wszp

12. Being afraid of NEW things

Scott Eaton Hephaestus II.

http://kaizen-ux.com | @wszp

My Holistic UXviewhttp://kaizen-ux.com | @wszpSummaryNOT doing research Pointless UX research/experimentNot continuing research after releaseAbundance of Features/StepsTrying to create the FINAL design at first tryNeglecting MOBILEThinking that RWD solves itIgnoring people with people with disabilities Too many wordsWasting money on buzzword expertsOver-promisingBeing afraid of NEW thingshttp://kaizen-ux.com | @wszp

The 13th SINThinking that there are only 12!Have you SINNED?

http://kaizen-ux.com | @wszp

Questions?

http://kaizen-ux.com | @wszp

Kaizen-UX.comhttp://kaizen-ux.com | @wszp