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Skilled Fundraisers Change the World
Martin PaulMore Strategic
Personal Effectiveness Track
Sponsored by
Talent
Skills shortage
Competition for experience
Instability in the middle
Limited career growth
Commercial transition
Cultures to thrive in
Complexity and uncertainty
Right people doing the right things in the right way
Process
• Desk discovery
• International models
• Heads of Fundraising
• CEO’s workshop
• 134 Position descriptions
1 Acquisition & Retention Specialist 21 Direct Marketing
2 Appeals Coordinator 18 Direct Marketing
3 Appeals Manager 58 Direct Marketing
4 Aspect Community Fundraising Coordinator 25 Community Fundraising
5 Aspect Community Fundraising Executive 31 Community Fundraising
6 Bequest Manager 33 Bequests
7 Bequest Officer ANZ 7 Bequests
8 Business Intelligence (BI) Analyst 17 Data and Analysis
9 Business Intelligence Unit Manager 19 Data and Analysis
10 Campaign Officer 20 Community Fundraising
11 Campaigns Coordinator, Delivery 22 Community Fundraising
12 Campaigns Manager, Community 20 Events
13 Campaigns Manager, National Campaigns 19 Events
14 Campaigns Specialist, Community 20 Events
15 Campaigns Unit Manager 17 Events
16 Child Sponsorship Manager 19 Direct Marketing
17 Communications & PR Executive 23 Communications
18 Communications Coordinator 12 Communications
19 Communications Manager 21 Communications
20 Community Fundraising Campaigns Coordinator 10 Community Fundraising
21 Community Fundraising Coordinator 18 Community Fundraising
22 Community Fundraising Coordinator – SA 19 Community Fundraising
23 Community Fundraising Executive – Campaigns 20 Community Fundraising
24 Community Fundraising Manager - National 23 Community Fundraising
25 Community Fundraising Manager NSW/ACT 29 Community Fundraising
26 Content and Communications Coordinator 9 Communications
27 Corporate Account Manager 26 Corporate
Corporate Partnerships Coordinator 53 Corporate
28 Corporate Partnerships Coordinator 53 Corporate
29 Corporate Partnerships Executive 28 Corporate
30 Corporate Partnerships Manager 47 Corporate
Corporate Partnerships Manager 47 Corporate
31 Corporate Partnerships Telemarketer & Researcher 14 Corporate
32 Development Coordinator - Middle and Major Gifts 18 Mid and Major
33 Development Manager 15 Mid and Major
34 Digital Campaign Coordinator 13 Digital Fundraising
35 Digital Content Manager 34 Digital Marketing
36 Digital Content Specialist 24 Digital Marketing
37 Digital Fundraising Manager 18 Digital Fundraising
38 Digital Marketing and Communications Coordinator 23 Digital
39 Digital Marketing Coordinator 52 Digital
40 Digital Marketing Executive 11 Digital
41 Digital Marketing Producer 28 Digital
42 Digital Marketing Specialist 43 Digital
43 Direct Marketing Acquisition Specialist 16 Digital
44 Direct Marketing Assistant 15 Digital
45 Direct Marketing Executive 11 Digital
46 Direct Marketing Manager 57 Digital
47 Direct Marketing Specialist 21 Digital
48 Direct Marketing Specialist - Retention 24 Digital
49 Director of Marketing & Fundraising 16 Leadership
50 Director-Marketing and Fundraising (Acting) 16 Leadership
51 Email Marketing Coordinator 18 Digital
52 Engagement Lead 19
53 Events & Community Fundraising Coordinator 24 Community Fundraising
54 Events & Community Fundraising Manager 14 Community Fundraising
55 Events Coordinator 23 Events
56 Events Direct Marketing Manager 20 Events
57 F2H HR & Logistics Coordinator 19 Direct Marketing
58 Face to Face Manager 28 Direct Marketing
59 Fundraising & Marketing Manager 145 Leadership
60 Fundraising and Marketing Manager 16 Leadership
61 Fundraising Events Coordinator - National 28 Events
62 Fundraising Manager 38 Leadership
63 Fundraising Manager – Appeals, Events & Community Fundraising33 Leadership
64 Fundraising Manager – Regular Giving and Supporter Experience22 Direct Marketing
65 Fundraising Relationship Manager 18 Direct Marketing
66 General Manager, Fundraising and Marketing 18 Leadership
67 Gifts in Wills Officer 22 Bequests
68 Grants & Fundraising Officer NSW 27 Trusts and Foundations
69 Grants Coordinator 47 Trusts and Foundations
70 Grants Manager 32 Trusts and Foundations
71 Head of Corporate Partnerships 23 Corporate
72 Head of Development - Philanthropy 15 Mid and Major
73 Head of Fundraising 25 Leadership
74 Head of Fundraising – War Child Australia 7 Leadership
75 Head of Marketing, National 30 Leadership
76 Head of Philanthropy 16 Leadership
77 Head of Revenue & Giving 41 Leadership
78 Head, Philanthropic Partnerships 14 Mid and Major
79 Individual Giving Assistant 12 Direct Marketing
80 Individual Giving Executive 16 Direct Marketing
81 Individual Giving Officer 32 Direct Marketing
82 Key Relationship Assistant 11
83 Key Relationship Executive 16
84 Key Relationships Officer 20
85 Key Relationships Officer/Fundraising Campaign Coordinator15
86 Lotteries Manager 24 Lottery
87 Major Donor Coordinator 22 Mid and Major
88 Major Gift Officer 20 Mid and Major
89 Major Gifts & Trusts Manager 18 Mid and Major
90 Major Gifts Coordinator, Trusts and Foundations and Private Ancillary Funds30 Mid and Major
91 Major Gifts Manager – Arise Fund 20 Mid and Major
92 Major Gifts Manager (Full-time position) 14 Mid and Major
93 Marketing & Communications Manager 47 Leadership
94 Marketing Analyst 19 Data and Analysis
95 Marketing and Brand Manager 18 Marketing
96 Marketing and Communications Coordinator 15 Marketing
97 Marketing and Communications Executive 12 Marketing
98 Marketing and Fundraising Manager 19 Leadership
99 Marketing Content Coordinator 17 Communications
100 Marketing Coordinator 14 Marketing
101 Marketing Executive 26 Marketing
102 Marketing Insights Lead 23 Marketing
103 National Campaign Coordinator 6
104 National Events Manager 51 Events
105 National Fundraising Manager 35 Leadership
106 National Manager - Marketing 24 Marketing
107 National Manager, Customer Experience (CX) and Supporter Operations20 Experience
108 National Manager, Events 12 Events
109 Planned Giving (Bequest) Manager 16 Bequests
110 Planned Giving Manager 20 Bequests
111 Planned Giving Officer (Gifts in Wills) 13 Bequests
112 Public Engagement and Events Coordinator 15 Events
113 Public Engagement and Events Officer 18 Events
114 Regular Giving Co-ordinator 19 Bequests
115 Regular Giving Manager 25 Direct Marketing
116 Relationship Coordinator – Bequests 17 Bequests
117 Relationship Fundraising Coordinator, Mid Value Program & Gifts in Wills14 Mid and Major
118 Relationship Lead, Bequests and In Memoriam 13 Bequests
119 Relationship Manager, Mid Value Program 14 Mid and Major
120 Retention and Development Manager – Regular Giving21 Direct Marketing
121 Senior Bequest Coordinator 43 Bequests
122 Senior Business Intelligence (BI) Analyst 19 Data and Analysis
123 Senior Community Fundraising Coordinator 25 Community Fundraising
124 Senior Corporate Partnerships Coordinator 39 Corporate
125 Senior Marketing and Communications Manager 11 Marketing
126 Senior Marketing Coordinator – Retention & Growth 17 Experience
127 Social Media Coordinator 8 Digital
128 Steptember Campaign Manager 22 Events
129 Strategic Campaigns Coordinator 19
130 Supporter Care Coordinator 23 Experience
131 Supporter Experience Manager 19 Experience
132 Supporter Services Executive - Donor Relations (1) 22 Experience
133 Trust and Foundation Manager 40 Trusts and Foundations
134 Trusts and Foundations Manager 31 Trusts and Foundations
SFIA Use
• What qualities do you need to succeed
Attributes
• What level of autonomy do you have
Levels of Responsibility
• What do you need to be able to do
Skills
Responsibility Level
Pro
fess
ion
al S
kill
Cat
ego
rie
s
1 2 3 4 5 76
Skills Framework for Fundraising
z
Attributes Responsibility Skills
z
14 Attributes of a successful fundraiser5 levels
Foundational
Intermediate
Adept
Advanced
High advanced
AttributesAttributes
Responsibility
Responsibility Level
Pro
fess
ion
al S
kill
Cat
ego
rie
s
1 2 3 4 5 76
Skills Skills
Skill ExampleRMLT
Skill ExampleRMLT
Skills example DGFS
Action
You each have an envelope with 1 attribute and 1 skill
Find a person with the same attribute and same skill
Work together by asking questions of each other to determine what level you are on the Attribute and the Skill
Application
Skills Management
Acquire
Deploy
Assess
Develop
Reward
Self-assessment
Skills validation
Prepare offlineComplete online
Book Meeting
Self Assessed report Assessment Report
Self assessment steps
Step 1: Identify skills in A3 summary, by quickly reviewing sub categories and then the skills in those sub categories that sound like what you do.
Step 2: Review the skills you have identified in the Reference Guide, to see if the definition of skill actually describes what you do, make a note of the skill names (usually between 8-12)
Step 3: Click on the self-assessment link in your email invitation and follow the prompts, have your list of skills available…
Documents available online
Online Capture and
Reporting
Attributes
Levels of Responsibility
Skills
z
Assess yourself
fia.org.au
Full Performance Suite
It starts with you
Fundraising Culture
Practice Audit
Skills Framework
Profitability Benchmarking
Supporter Engagement
Personal Effectiveness Track
Sponsored by
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