slide of the month - sanitary market nigeria
Post on 16-Apr-2017
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Segmentation of the Nigerian market
The Nigerian sanitary market is largely based on a strong retail business.
Still, in the high-end market project business dominates.
21/03/2017 © africon GmbH 2017 1
High-end project
business
High-end retail business
30%
70%
Total project business
Total retail business
33%
67%
Segmentation of total market (in % of total market)
Segmentation of high-end market (in % of high-end market)
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