slideshare 5 easy methods to improve your branding

Post on 16-Apr-2017

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TO IMPROVE YOUR

BRANDING4 Easy METHODS

In a time of information

overload branding is

more important than

ever to stay relevant.

These four methods

help you improve your

branding and drive

revenue.

1 Keep It Simple

Clarity propels an organization. Too many

companies are overly complicated. Apple is

successful because it distils ideas to their essence.

Simplify your message and people will find it easier to

understand and remember your brand.

© Apple Inc.

2 Be Relatable

In a time of information overload people don’t want more information. They want a story they can relate to.

Learn the art of storytelling to get your message across to your audience.

WIZARD

KNOWN

UNKNOWN

Be Unique3

Doing what the majority does is safe.

But a unique brand will be remembered

much easier.

Have a strong message when everybody else

reiterates commonalities.

4 Be Consistent

Consistency helps your audience find and remember your brand.

Create a uniform message for all platforms including the design of your website, content and social media profiles.

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More marketing insights at moonlander.co

Sources: Cool Brands, The Guardian, Apple, Six Seconds, Find Your Tipping Point

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