small business marketing: get noticed
Post on 13-Jan-2015
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Get Noticed
Thalia WilliamsMBA, Sophia Research Consulting, LLC
Get NoticedMarketing Your Business
Get NoticedMarketing Your Business
Agenda
• Understand what marketing can do• What is needed to be successful• Determining the best strategy• Implementation• Available tools & resources
Get Noticed 3
What can marketing do for your business?
What can marketing do for your business?
Marketing can
• Awareness• Consideration• Conversion• Establish presence• Showcase • Make money or cost money
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What does marketing include?
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MarketingResearch
Strategy
Advertising Branding
Product
Internet
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What do you need to Get Noticed?
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Marketing Plan
Brand Development
Strategies
Patience
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Get Noticed
Marketing Plan“Roadmap to success”
Marketing Plan“Roadmap to success”
Marketing plan
• Researching your target market• Conducting an analysis of your
competition• Creating a plan to achieve results
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What does marketing include?
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Marketing Plan
Market Research
Target Market
Product
Competition
Mission Statement
Market Strategies
Pricing, Positioning &
Branding
Budget
Marketing Goals
Monitoring Results
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Source: www.businessknowhow.com
Brand Development
Brand Development
Brand development
12Executing an Effective Trade Show
What’s a logo?
A graphic mark or emblem commonly used by commercial enterprises, organizations and some individuals to aid and
promote instant public recognition.
• Memorable and recognizable• Resonates in the mind of consumers• Repeatable in any format (collateral)• Doesn’t lose its distinction
People remember the visual image of the logo
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Branding is
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Branding
Foundation of Marketing
Repeatedly Communicated
Compelling, Attractive &
Unique
The Good, Bad, and Ugly
Branding
You already have a brand, and your customers are having a “brand experience”
when they interact with you.
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Strategies“Plan of action”
Strategies“Plan of action”
Marketing strategies
• Designed to achieve a specific goal• Gain an advantage over competitors• Comprised of tactics
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Tactics
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Marketing Strategie
sTactical
Telemarketing
Traditional Advertising Channels
(tv, newspapers, etc.)
Digital Marketing
Press Releases
Events & Trade Shows
Networking
Collateral & Signage
Bidding
Collateral
• Logo branded items• Physically in the hands of clients & target
market• Memorable
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Online marketing
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Mobility of your message
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• Produce quality leads by planning and executing
• Proper attention must be given to segmenting audience
• Strong email campaigns combine right timing and targeting
• Built relationships will result in greater retention and repeat purchase
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?
Rule of 70-20-10
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70% •Now
20% •New
10% •Next
Source: Wendy Clark, Coca-Cola's SVP of Marketing
Ask the “why,” not the “what”
“It’s less about the channels and platforms and much more about the corporate values and business strategy.”
What social media do I choose?
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Why should we be on?
Impact of the smart phone
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Analytical tools
• Google Analytics is the most prevalent• Websites and social media platforms all
have measuring tools• Email services typically have
measurements
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Google analytics
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Google analytics
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Google analytics
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SummarySummary
Summary
• Be cost effective• Know the best strategies to meet your
goals• ROI should drive your decisions• Tracking/measuring success• Integrate social media
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Thank You
Thalia Williams, MBASophia Research Consulting, LLC tewilliams60@yahoo.comwww.linkedin.com/pub/thalia-e-williams-mba/4/b7b/969
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