smart mobile strategic apps development

Mobile Business

Strategic Apps

Arnd.Brugman@Sogeti.NL

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New Channel

App is NOT WebWapp is Crap

Channel has adifferent Character

“So, What do we do on Mobile?”

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Define Design Develop Deploy

Approach

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Define

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It is NOT

about Technology…

It is about People!

Isn’t it about Time?

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Be Relevant

Aware ContextIntention

What are we Doing?

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Complete your Strategy

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Design

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Features and Functionality

InformationFlowScreens

NOT One App to rule them all.

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Recognizable Blend

App ConceptDevice GuidelinesBrand Guidelines

Moodboard

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Touch and Turn

One Button, One FunctionSize Matters

“Hold On, a User is”

Prototype

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Develop

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App Center, IndiaApp Center, FranceApp Center, HollandApp Center, SwedenApp Center, USA…

Globally coordinated.

Local Touch, Global Reach

Technical Implementation

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IdentitySecurity(Web)Services

Connect and Integrate

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Test, Test and Re-Test

TestTestTest

CodeIntegrationBeta

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Deploy

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Package and Distribute

Different MarketsDifferent Rules

MeasureDownloadUsage…

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Promote and be found

WebPhone

PrintStreet

SocialMobile

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D-One?

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Do It Again!

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Do it Again/Dispose

Keep ImprovingLeave room for ImprovementRelease Regularly

Kill Misfits

Engage other Platform(s)

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Discover

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Position

Direction

6D APProach

Define Design Develop Deploy

Do-it-again

Discover

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SummaryStart from User PerspectiveIt is not about Technology, its about People

Deliver, Listen, AdaptIts not a Project, it’s a Process

Choose Channels StrategicWeb, Print, Social, Phone, Radio, TV, Mobile

Questions?

Arnd.Brugman@Sogeti.NL