smart strategy and social selling: build your authority with content and social media copy

WHERE DO I START?START WITH A GOAL OR AN OUTCOME.

HOW TO DEVISE A SOCIAL MEDIA STRATEGY

WHAT IS CONSIDERED A SMART GOAL?

I WANT MORE LIKES OR I WANT TO START USING SOCIAL MEDIA MORE.

SMART GOALS SHOULD NOT BE FLUFFY LIKE:

THEY SHOULD BE SMART

1. SPECIFICNot Specific: “I will use social media to

increase brand awareness.”

Specific: “I will create a campaign of hashtag contests on Twitter to increase

brand

2. MEASUREABLEHOW WILL YOU MEASURE THE EFFECTIVENESS OF YOUR STRATEGY TO REACH THAT GOAL.

2. MEASUREABLE GOAL EXAMPLES

Not measurable: “I will increase my reach and engagement on social media.”

Measurable: “I aim to increase my reach by 100 followers a week and answer all queries

over Twitter within 24 hours.”

.

3. ATTAINABLE GOALS

Not Attainable: “Double the number of my followers every day on every social network

forever.”Attainable: “Grow my Facebook audience by

25 followers a week, and my Twitter followers by 35 a week for the next quarter.”

4. RELEVANCENot relevant: “I will use Instagram posts to increase web

enquiries for my logistics business.”

Relevant: “I will use Instagram as a way for me to present my stationery brand in a fun, visual way and

increase engagement with my community.”

5. TIMELYNot timely: “I will increase my Facebook followers

by 100,000.”

Timely: “I will increase my Facebook followers by 100,000 by Q4.”

• WHO ARE MY TARGET AUDIENCE?• WHERE DO THEY HANG OUT• WHAT CONTENT DO THEY CONSUME?• HOW CAN I ENGAGE WITH THEM?• HOW DO I BUILD MY AUTHORITY AND SELL

MORE PRODUCTS AND SERVICES?

NEXT STEPS:

WHO IS MY IDEAL CUSTOMER?

• WHAT AGE ARE THEY?• WHAT SEX ARE THEY? • WHAT ARE THIER INTERESTS?

WHERE DOES MY IDEAL CUSTOMER HANG OUT?

INSTAGRAMFACEBOOKTWITTER

LIVESTREAM / PERISCOPELINKEDIN

WHAT CONTENT DOES MY IDEAL CUSTOMER CONSUME?

FOR EXAMPLE: BUSINESS TIPSFITNESS INFORMATIONCUTE KITTENS & SO ON. WORK THIS OUT AND DELIVER EVEN BETTER CONTENT THAN EVERYONE ELSE.

HOW DO I BUILD MY AUTHORITY AND SELL MORE PRODUCTS AND SERVICES?

A. DON’T SELL. ADD VALUE.B. BE THERE FOR YOUR TARGET CUSTOMERS

CONSISTENTLY

HOW DO YOU INCREASE YOUR AUTHORITY ON SOCIAL MEDIA AND SELL MORE?

SIMPLE. YOU BECOME WELL KNOWN AS AN EXPERT IN YOUR

NICHEYOU BECOME APPROACHABLE AND LIKEABLE

YOU GAIN AUDIENCE TRUST

KNOW. LIKE. TRUST.

THE BEST SOCIAL MEDIA STRATEGY

HOW DO YOU BECOME KNOWN AS AN EXPERT IN YOUR NICHE?

• YOU CREATE GREAT CONTENT CONSISTENTLY AROUND YOUR NICHE TOPIC. • YOU ARE THERE TO ANSWER QUESTIONS AND SOLVE PROBLEMS.

THIS COULD BE VIA BLOGS, LIFESTREAM, ARTICLES OR VIDEO.

CONTENT: WHERE DO I START?

ANSWER THE QUESTION YOU ARE ASKED THE MOST. ELABORATE: TURN IT INTO A BLOG POST, AN ARTICLE, A TOP TIP, AN IMAGE, PODCAST, VIDEO, LIVESTREAM….

BE WILLING TO GIVE YOUR BEST AND MOST VALUABLE INFORMATION AWAY

FOR FREE!BE WILLING TO ADVISE PEOPLE FOR

FREE!

CONTENT: WHAT DO I NEED?A PLATFORM: BLOG / A WEBSITE

A PLACE TO DISTRIBUTE THE CONTENT: (SOCIAL MEDIA)TOOLS FOR SCHEDULING AND IMAGE CREATION

+A WAY TO COLLECT LEADS AND DATA FROM YOUR

TARGET AUDIENCE

THE SYSTEMCREATE YOUR WEBSITE OR BLOG ( or even use a publishing platform like linkedin or publish in Facebook)

CREATE YOUR CONTENT DISCTRIBUTE CONTENT VIA SOCIAL MEDIA

BUILD YOUR FOLLOWING (BY ADDING VALUE)ENGAGE WITH YOUR FOLLOWERS

SEND YOUR FOLLOWERS TO YOUR CONTENTCOLLECT LEADS

MAKE SALES

1. WEBSITE• WORDPRESS (FOR MORE TECHNICAL USERS)• SQUARESPACE (EASY TO USE AND GOOGLE FRIENDLY)

2. IMAGE TOOLS • CANVA• WORDSWAG• LEGEND APP• BACKGROUND BONANZA• TYPORAMA

3. SOCIAL MEDIA MANAGEMENT TOOLS

• HOOTSUITE• EDGAR (ABILITY TO RECYCLE)• SPROUT SOCIAL• BUFFER• POST PLANNER (ABILITY TO RECYCLE)

4. EMAIL PROGRAMMETO COLLECT LEADS AND DATA AND KEEP IN YOUR

AUDIENCES INBOX.• MAILCHIMP• CONSTANT CONTACT• COVERTKIT• AWEBER

FINALLY - CONSISTENCY

TO BUILD AUTHORITY YOU NEED TO CONSISTENTLY CREATE CONTENT. TO CONSISTENTLY BE IN FRONT OF YOUR TARGET NICHE AUDIENCE. TO CONSISTENTLY PROVIDE VALUE. AND TO CONSISTENTLY DELIVER.

PROVEN SUCCESS• BLOGGED ON SOCIAL MEDIA NICHE FOR 30 DAYS• DISTRIBUTED CONTENT VIA SOCIAL MEDIA AND LIVESTREAM• 2 REGULAR BUSINESS MAGAZINE ARTICLES• INTERNATIONAL INTERVIEWS FOR BLOGS AND MAGAZINES• LOCAL PRESS COVERAGE• CONTRIBUTOR FOR SMW• FINALIST SME TOP 20 SOCIAL MEDIA BLOGS 2016• LAUNCHED AND SOLD OUT 3 X SOCIAL MEDIA EVENTS OF

OVER 150+ DELEGATES WITHIN 6 MONTHS OF EACH OTHER• HEAPS OF CLIENT TESTIMONIALS AND SUCCESS STORIES!