smarter collaboration in cloud computing for financial services

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Solution Brief

IBM Financial Services Sector Financial Services

Cloud computing forfnancial services:

collaboration in the Cloud

 The nancial services industry is acing uncertain economic growth,

shrinking operating margins, a tighter regulatory ramework and

emerging opportunities and competition rom new market entrants.

 To tackle this complexity—which almost 80 percent o industry CEOsexpect to grow signicantly over the next ve years 1—banks will need to

nd new and more creative ways to increase their agility, eciency,

cost-efectiveness and speed o response.

 To stand out in a commoditized industry, nancial services rms are

striving to become more customer-centric and to be able to provide the

right services and products at the right times, regardless o location or

channel. With the right collaboration tools, employees can access the

right expertise and inormation when they need it, enabling them to

 work together to meet business goals—strengthening client

relationships, eliminating business-process bottlenecks, and making

better decisions aster.

 Many rms lack clear channels o communication among employees or

between employees and senior management. Inormation will typically 

be siloed, preventing a single view o client-related activity, and

regulatory compliance issues may place additional restrictions on the

sharing o client data. Mergers and acquisitions will urther exacerbate

the issue, adding new siloes o inormation and new employees. The

result is that the people who most need client data may not have an

easy—or any—way to access it. What’s needed is a smarter way o 

 working that enables rms to capitalize on their collective knowledge

and transorm it into more value or their clients.

Working smarter

In today’s interconnected world, we expect to be able to work rom

anywhere—your closest collaborators may be scattered around the

globe, and may be contract workers, ofshore partners or external

suppliers. To meet business goals, all employees need secure, anytime,

anywhere access to the inormation that is relevant to their role. It

should also be easy or employees to orm virtual teams and tap into

expertise elsewhere in the organization. By working smarter through

collaboration and with the help o greater insight, employees can make

quicker, more inormed decisions that promote client satisaction and

loyalty.

Highlights

Gain advanced collaboration•capabilities with little to no new capital

costs and infrastructure

Replace existing email and calendaring•

systemsforsignicantreductionsin

capital and operational costs

Enable employees to share information•

seamlessly, both internally and with

partners and clients

Increaseexibility,speedofresponse•

and ability to cross-sell/up-sell

 Ability to scale up solution rapidly,•

practically without limit, and at knownper-user cost

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© Copyright IBM Corporation 2010

IBM Financial Services SectorRoute 100Somers, NY 10589U.S.A.

Produced in the United States o AmericaOctober 2010 All Rights Reserved

IBM, the IBM logo, and ibm.com are trademarks or registeredtrademarkso International Business Machines Corporation in the United Statesothercountries, or both. I these and other IBM trademarked terms aremarked on their rst occurrence in this inormation with a trademarksymbol (® or ™), these symbols indicate U.S. registered or commonlaw trademarks owned by IBM at the time this inormation waspublished. Such trademarks may also be registered or common lawtrademarks in other countries. A current list o IBM trademarks isavailable on the Web at “Copyright and trademark inormation” at:ibm.com/legal/copytrade.shtml.

Reerences in this publication to IBM products or services do notimply that IBM intends to make them available in all countries in which IBM operates.

1 Capitalizing on Complexity: Insights rom the Global Chie Executive Ocer Study, Banking and Financial Markets Industry Executive Summary May 2010, IBM IBV 

FMS03008-USEN-01

Please Recycle

Smarter collaboration means using technology to empower

the employee with the right inormation and a simple way to

communicate. But with intense pressure on IT budgets,

nancial services rms need to nd a way to add new

capabilities without making new capital expenditures or

driving up IT operational costs.

IBM LotusLive™ services are designed to provide a complete

set o collaboration tools, hosted in the cloud and delivered as

Sotware as a Service (SaaS). LotusLive combines email,

instant messaging, le sharing, project management, shared

contacts, communities, social networking and Web

conerencing, enabling nancial services rms to improve

communications both internally and with external partners

and clients.

 With the LotusLive cloud ofering, nancial services rms

can rapidly gain advanced collaboration capabilities with little

to no new capital costs, inrastructure or IT management

resource. LotusLive can enable companies to replace existing

email and calendaring solutions, cut capital and operational

costs, and reduce IT complexity. Scalability is efectively 

unlimited, and adding new users is almost instantaneous.

 As a ully web-based solution, LotusLive is securely accessible

rom any location at any time. Rich security eatures help

users work with others both inside and outside the corporate

rewall.

 With cloud collaboration powered by IBM LotusLive,

nancial services rms can:

Respond aster to client requests•

Identiy and act on cross-sell and up-sell opportunities•

internally and with partners

 Access inormation and share expertise more easily •

Control inormation access by role•

For more information

 To learn more about the advantages o IBM cloud solutions

or collaboration, please contact your IBM representative, or

 visit ibm.com  /Cloud

LotusLive in action

Signature Mortgage needed to replace its manual,

paper-based mortgage application process. Many customers

ound it inconvenient to go to a branch, opting instead to

receive documents by mail. The delays this created put

Signature Mortgage at risk o losing customers to other

providers. To remain competitive, Signature Mortgage

needed a aster and more convenient application process.

 Working with IBM Business Partner Silanis Technology 

Inc., Signature Mortgage implemented a solution that

enables customers to complete, review, initial and sign

mortgage applications through cloud-based services.

Signature expects to cut costs and reduce loan-processing•

time rom an average o seven days to 24 hours

Solution cuts loan closing process to 10-15 days (typical•

industry gures are 30-45 days)

Cloud-based solution eliminates the need to dedicate IT•

resources to develop and maintain a web site