smc glb jan 2014
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WelcomeJanuary Event
@smcgreatlakes | #smcglb | /smcgreatlakes
Premier sponsor:
unitedfinancialcu.org | /unitedfinancialcu | @unitedfincu
Venue sponsor:
soaringeaglewaterpark.com | /sewaterpark | @sewaterpark
Giveaway sponsor:
tropicalsmoothie.com | /mtptsc & /midlandtsc
Speaker sponsor:
/zakskandy
Today's AgendaGet connected with us
Announce our mission & partnerships
Introduce the team
Hear from today's speaker - Linda Girard
Q&A with Linda
Reveal February's event
Giveaway
Connect With Us
smcgreatlakes.com powered by: NextMedia 360
facebook.com/smcgreatlakes
twitter.com/smcgreatlakes | #smcglb
By phone: 989.941.6490
Text alerts: SMCGLB to 313131
Our Mission
Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.
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Social Media - Internet based tools for two-way communicating, sharing and discussing information.
Statewide Partnership
Visit SMAMi.org
!
Join on Facebook facebook.com/groups/SMAMiorg
Local Partnership
ADDY Awards
February 28th @ 6PM
Lumber Baron - Bay City
facebook.com/aafgreatlakesbay
Visit: aafgreatlakes.org
The TeamJeff DeHaven - President
Will Hard - Vice President
Erin Poltorak - Treasurer
Celeste Ivon - Events
Heidi McIvor - Sponsorship
Alisha Beckrow - Sponsorship
Quincy Kennedy - Communications
Kelsi Hass - Communications
Shelby Stine - Recruitment GREAT LAKES BAYSOCIAL MEDIA CLUB
Special thanks to:
Today’s SpeakerLinda Girard
C0-Founder & President of Pure Visibility
Social Media is SEO’s BFF
@lgirard
GREAT LAKES BAYSOCIAL MEDIA CLUB
Social Media is SEO’s BFF
Social Media Club Great Lakes Bay
Sharing with you Today
• What is SEO and Social • How Social effects SEO • Why you need to Care • How to Analyze your Social Results
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WHAT IS SEO AND SOCIAL
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Rented vs Owned
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HOW SOCIAL EFFECTS SEO
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Social media gives a little…
• Linking juice • Keyword and topic discovery • Fresh content • Authority to your site • Trust • Helps Google understand your content • Audience expansion
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SEO gives a little…
• Foundation to the entire experience • Technical backbone to the site • Power to all marketing efforts • Metrics $$$ • Long term strategy insurance • Relevance to social signals
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Sometimes it doesn’t work
When big brand social strategy does not help geo – local search results
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Sometimes it works…
Strategy • Twitter = Prospective • Facebook = Current • LinkedIn = Alumni
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Insights
• Revamped course offerings based on online discussions.
• We discovered that social media traffic is made up of mostly returning visitors. Adjusted content for their needs.
• Social Media visitors are 600% more likely to use mobile devices, so the client created a mobile site
• Social visitors spent less time on the site.
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And More Insights
• Social media visitors are curious about a specific subject, view a single page, and leave.
• Words in the natural language were used in SEO and Paid search efforts increasing conversion rates.
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WHY YOU NEED TO CARE
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Matt Cutts says NO
Google Update – 9.26.13
HOW TO ANALYZE YOUR SOCIAL RESULTS
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Avinash’s Social Media POV
“What matters is everything that happens AFTER you post/tweet/participate!”
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3 Ways to Analyze Results
Keyword Modeling
Trends Identify
Opportunity Gaps
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Keyword Modeling
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Identify Opportunity Gaps
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Follow Trends to take Action
Geographic Demographic
Devices
Analytics: social
tracking in GA
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Ahem…the metrics
Conversion Rate
Amplification Rate
Applause Rate
Economic Value
• # of Audience Comments/replies or posts
• # of retweets per tweet, # of shares per post on FB and Google, # of share Clicks per post or Video on Youtube
• # of favorite clicks per post
• Sum of short and long term rev and cost savings
*http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/. 22
Key Takeaways
• Use SEO content in Social Media programs.
• Social media is a rented space. You can only control your web site. Invest in it!
• By analyzing your social data, you will strengthen your entire marketing strategy.
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Got to have Tools
• Dashboard your social media efforts: Crowdbooster.com
• Measure your social media efforts: Truesocialmetrics.com • Basics of SEO:
Google Webmaster Academy • SEMPO.org
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Thank you!
Linda Girard, President Pure Visibility, Inc. @lgirard lgirard@purevisibility.com
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Q&A With Linda
Speaker sponsor:
/zakskandy
February’s EventGreat Hall Banquet & Convention Center Midland
Kristina Marsh, MBA
Founder & Principle of Marketing Flexibility
Social Media in the Marketing Mix
$5 per person
February 19 @ 7:00 pm
SIGN UP TODAY!
Today's Giveaway
tropicalsmoothie.com | /mtptsc & /midlandtsc
What’s For Lunch?
10% off lunch mention “Social Media Club”
Special thanks to:
Thanks for attending... See you February 19th!
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