smc glb jan 2014
DESCRIPTION
So you have built this fabulous social media strategy, it's going to change the world. Your team = the introverts hate it...the extroverts love it. But really, what will it do for your business? You know that listening is an important part of communication. Learn how to analyze your social media results to inform your strategy and strengthen your search engine optimization practice. SEO really does love Social Media and Google is really listening!TRANSCRIPT
WelcomeJanuary Event
@smcgreatlakes | #smcglb | /smcgreatlakes
Premier sponsor:
unitedfinancialcu.org | /unitedfinancialcu | @unitedfincu
Venue sponsor:
soaringeaglewaterpark.com | /sewaterpark | @sewaterpark
Giveaway sponsor:
tropicalsmoothie.com | /mtptsc & /midlandtsc
Speaker sponsor:
/zakskandy
Today's AgendaGet connected with us
Announce our mission & partnerships
Introduce the team
Hear from today's speaker - Linda Girard
Q&A with Linda
Reveal February's event
Giveaway
Connect With Us
smcgreatlakes.com powered by: NextMedia 360
facebook.com/smcgreatlakes
twitter.com/smcgreatlakes | #smcglb
By phone: 989.941.6490
Text alerts: SMCGLB to 313131
Our Mission
Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.
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Social Media - Internet based tools for two-way communicating, sharing and discussing information.
Statewide Partnership
Visit SMAMi.org
!
Join on Facebook facebook.com/groups/SMAMiorg
Local Partnership
ADDY Awards
February 28th @ 6PM
Lumber Baron - Bay City
facebook.com/aafgreatlakesbay
Visit: aafgreatlakes.org
The TeamJeff DeHaven - President
Will Hard - Vice President
Erin Poltorak - Treasurer
Celeste Ivon - Events
Heidi McIvor - Sponsorship
Alisha Beckrow - Sponsorship
Quincy Kennedy - Communications
Kelsi Hass - Communications
Shelby Stine - Recruitment GREAT LAKES BAYSOCIAL MEDIA CLUB
Special thanks to:
Today’s SpeakerLinda Girard
C0-Founder & President of Pure Visibility
Social Media is SEO’s BFF
@lgirard
GREAT LAKES BAYSOCIAL MEDIA CLUB
Social Media is SEO’s BFF
Social Media Club Great Lakes Bay
Sharing with you Today
• What is SEO and Social • How Social effects SEO • Why you need to Care • How to Analyze your Social Results
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WHAT IS SEO AND SOCIAL
4
Rented vs Owned
5
HOW SOCIAL EFFECTS SEO
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Social media gives a little…
• Linking juice • Keyword and topic discovery • Fresh content • Authority to your site • Trust • Helps Google understand your content • Audience expansion
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SEO gives a little…
• Foundation to the entire experience • Technical backbone to the site • Power to all marketing efforts • Metrics $$$ • Long term strategy insurance • Relevance to social signals
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Sometimes it doesn’t work
When big brand social strategy does not help geo – local search results
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Sometimes it works…
Strategy • Twitter = Prospective • Facebook = Current • LinkedIn = Alumni
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Insights
• Revamped course offerings based on online discussions.
• We discovered that social media traffic is made up of mostly returning visitors. Adjusted content for their needs.
• Social Media visitors are 600% more likely to use mobile devices, so the client created a mobile site
• Social visitors spent less time on the site.
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And More Insights
• Social media visitors are curious about a specific subject, view a single page, and leave.
• Words in the natural language were used in SEO and Paid search efforts increasing conversion rates.
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WHY YOU NEED TO CARE
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Matt Cutts says NO
Google Update – 9.26.13
HOW TO ANALYZE YOUR SOCIAL RESULTS
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Avinash’s Social Media POV
“What matters is everything that happens AFTER you post/tweet/participate!”
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3 Ways to Analyze Results
Keyword Modeling
Trends Identify
Opportunity Gaps
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Keyword Modeling
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Identify Opportunity Gaps
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Follow Trends to take Action
Geographic Demographic
Devices
Analytics: social
tracking in GA
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Ahem…the metrics
Conversion Rate
Amplification Rate
Applause Rate
Economic Value
• # of Audience Comments/replies or posts
• # of retweets per tweet, # of shares per post on FB and Google, # of share Clicks per post or Video on Youtube
• # of favorite clicks per post
• Sum of short and long term rev and cost savings
*http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/. 22
Key Takeaways
• Use SEO content in Social Media programs.
• Social media is a rented space. You can only control your web site. Invest in it!
• By analyzing your social data, you will strengthen your entire marketing strategy.
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Got to have Tools
• Dashboard your social media efforts: Crowdbooster.com
• Measure your social media efforts: Truesocialmetrics.com • Basics of SEO:
Google Webmaster Academy • SEMPO.org
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Q&A With Linda
Speaker sponsor:
/zakskandy
February’s EventGreat Hall Banquet & Convention Center Midland
Kristina Marsh, MBA
Founder & Principle of Marketing Flexibility
Social Media in the Marketing Mix
$5 per person
February 19 @ 7:00 pm
SIGN UP TODAY!
Today's Giveaway
tropicalsmoothie.com | /mtptsc & /midlandtsc
What’s For Lunch?
10% off lunch mention “Social Media Club”
Special thanks to:
Thanks for attending... See you February 19th!