smc glb oct 2013

WelcomeOctober Event

@SMCgreatlakes | #smcglb | /SMCgreatlakes

Sunday, October 20, 13

Venue sponsored by:

bavarianinn.com | /bavarianinnrestaurant | @bavarian_inn


October sponsored by:

frankenmuthriverplace.com | @riverplaceshops


Tonight's AgendaGet connected with us

Announce our mission

Introduce our team

Hear from tonight's speaker - David Murray

Q&A with David

Reveal November's event

Giveaway


Connect With Us

SMCgreatlakes.com (website to come) powered by: NextMedia 360

facebook.com/SMCgreatlakes

twitter.com/SMCgreatlakes | #smcglb

By phone: 989.941.6490

Text alerts: SMCGLB to 313131


Our Mission

Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.

Social Media - Internet based tools for two-way communicating, sharing and discussing information.


Our TeamJeff DeHaven - President

Will Hard - Vice President

Erin Poltorak - Treasurer

Celeste Ivon - Events

Tyler Heitzman - Events

Heidi McIvor - Sponsorship

Alisha Beckrow - Sponsorship

Derek Dewey - Communications


Sponsors:


Tonight's SpeakerDavid Murray

Social Media Manager Blue Cross Blue Shield of Michigan

@davemurr

/davemurr


Demystifying Social Media for Your Organization


People Do Business With…


KNOW, LIKE, and TRUST

How will your social media efforts accomplish these three things?


KNOW =

Allow people to learn who you are, what you can do for them, what

you stand for and represent.


LIKE =

Proud to be a customer and act as an ambassador or brand advocate

without you asking them to.


TRUST =

Refer you to their network and recommend your

services/products to someone who is not a customer.


• Facebook

• Twitter

• Tools

• Marketing

• Advertising

• Followers/Fans

• Automated

• Communication

• Stories

• Referral Engine

• Passion

• Emotion

• People

• Relationship Builder


What Are You Passionate About?


What Are You Passionate About?

Listen


1. Listen

Identify Your Content Bubble


1. Listen


•Core Subjects


1. Listen


•Core Subjects •Related Subjects


1. Listen


•Core Subjects •Related Subjects •Passion Subjects


1. Listen


•Core Subjects •Related Subjects •Passion Subjects •Shared Subjects


Publishing Content


Good Get People Plugged In


Better Get People to Participate


Best Get People to Share


How We Search for Content Has Flipped


Aim to Be a Helpful Resource


Your Content Is A Product of your Brand


The Social Web Is Referral City


Those Who Communicate, Win


Why Would Anyone Follow Us?


Unique Value for Our Social Networks


Social Media ROI


Social Media ROI = [(tweets – followers) ÷ (comments x average monthly posts)] ÷ (Facebook shares x Facebook likes) ÷

(mentions x channels used) x engagement

Secret Formula:

~ Olivier Blanchard


ROI Is a Financial Term


Finding the ROI of Social Media Is Dependent On: 1) What You Are Asking

2) What You Are Measuring


Three Big Categories • Sales • Cost of Customer Loyalty • Awareness of Brand or

Product


Other Categories That Can Fit Into the Those Three Categories

• Leads • PR/Outreach • Operational Costs or Savings • Traffic • Engagement • Consumer Sentiment • SEM • Behaviors • Sharing of Content • Campaign Awareness (NP) • Fundraising (NP) • And more…


Qualitative and Quantitative


Qualitative: What Can Be Measured • Cost Savings That Social Media Programs Have

Had On Customer Service and/or Customer Acquisitions

• Brand Awareness • Sales Generated From Social Media Efforts • Customer Loyalty (Retention) to A Brand • Web Traffic (Estimated Value) From Social

Networks • New Leads (Estimated Value) From Social

Networks • The Numbers – Fans, Followers, Subscribers


Quantitative: What Should Be Measured • Cost Savings That Social Media Programs Have Had

On Any of Your Company’s Customer Relations and Bottom Line.

• Actual Sales Generated From Social Media Efforts

• New Leads (Estimated Value) From Social Networks


Build Data Bridges


Layer Your Marketing Efforts


It’s About Behavior. Not Impressions.


Get Them to Lean In


The Importance of Images


Think Long Term


Social Works Best When It Is Integrated


Identify Business Goals


And the Secret Content Formula Is…


HELP


That’s How You Stay Top of Mind


Thank you!

David Murray Manager, Social Media w :: (313) 225-5688 c :: (313) 348-0814 [email protected] Twitter :: http://twitter.com/davemurr Linkedin :: http://www.linkedin.com/in/davemurr


Channels Username AHealthierMichigan.org http://www.ahealthiermichigan.org/

MiBluesPerspectives.com http://www.mibluesperspectives.com/

Facebook :: BCBSM https://www.facebook.com/BCBSM

Facebook :: AHM https://www.facebook.com/HealthierMI

Facebook :: BCN https://www.facebook.com/mibcn

Twitter :: BCBSM https://twitter.com/bcbsm

Twitter :: AHM https://twitter.com/healthiermi

YouTube :: BCBSM http://www.youtube.com/user/bcbsmnews

YouTube :: AHM http://www.youtube.com/user/AHealthierMichigan

Google + BCBSM https://plus.google.com/+bcbsm/posts

Google+ AHM https://plus.google.com/102396592739530451846/posts Instagram http://instagram.com/healthiermi

Pinterest http://www.pinterest.com/ahealthiermi/

SlideShare http://www.slideshare.net/BCBSMichigan

SoundCloud https://soundcloud.com/bcbsmnews

StumbleUpon http://www.stumbleupon.com/stumbler/HealthierMi/likes

Storify http://storify.com/BCBSM


GREAT LAKES BAYSOCIAL MEDIA CLUB


November's EventFabiano Brothers, INC. Bay City

Emily Hotz

Account Executive - Education at Google

Social Connections through Technology

$5 per person

November 21 @ 3:30 pm

SIGN UP TONIGHT!


Tonight's Giveaway

frankenmuthriverplace.com | @riverplaceshops


Sponsors:

Thank you for attending... See you November 21!
