smc glb sept 2013
DESCRIPTION
Creativity & Agility: Your Social Media Secret Weapons by Mike McClure Executive Creative Director The Yaffe Group & President for SMC DetroitTRANSCRIPT
WelcomeSeptember Launch Event
@SMCgreatlakes | #smcglb | /SMCgreatlakes
Venue sponsored by:
svsu.edu/ocepd | /SVSUocepd
September event sponsor:
king-services.com
Tonight's AgendaGet connected with us!
Announce our mission!
Introduce our team!
Hear from tonight's speaker - Mike McClure!
Q&A with Mike!
Reveal October's event!
Giveaway
Connect With Us
SMCgreatlakes.com (website to come) powered by: NextMedia 360!
facebook.com/SMCgreatlakes!
twitter.com/SMCgreatlakes | #smcglb!
By phone: 989.941.6490!
Text alerts: SMCGLB to 313131
Our Mission
Mission - To educate and enhance the use of social media, for professional purpose throughout the Great Lakes Bay Region.!
!
Social Media - Internet based tools for two-way communicating, sharing and discussing information.
Our TeamJeff DeHaven - President!
Will Hard - Vice President!
Erin Poltorak - Treasurer!
Celeste Ivon - Events!
Tyler Heitzman - Events!
Heidi McIvor - Sponsorship !
Alisha Beckrow - Sponsorship
Sponsors:
Tonight's SpeakerMike McClure!
President of Social Media Club Detroit !
Executive Creative Director at The Yaffee Group!
@mikekmcclure!
/mikekmcclure
“Creativity & Agility: Your Social Media Secret Weapons”
Mike McClure. Executive Creative Director & Social Media Director, The Yaffe Group/ President, Social Media Club Detroit @mikekmcclure [email protected]!
“Creativity is the last legal way to gain an unfair advantage over your competition” " " " " -Maurice Saatchi
Average consumer sees 247 marketing
messages a day
• (SOMETHING THAT REPRESENTS PEOPLE AVOIDING MARKETING)
• “Imagination is more important than knowledge.” - Albert Einstein
“When you make music
or write or create, it's
really your job to have
mind-blowing,
irresponsible,
condomless sex with
whatever idea it is you're
writing about at the
time.”
― Lady Gaga
Be creative
Look at things from the opposite point of view
WATER IS LIFE "Hashtag Killer"
• http://youtu.be/vFXWIArfQ80
View the issue from different people’s point of view
Be creative
Dove: Real Beauty Sketches• https://www.youtube.com/watch?v=XpaOjMXyJGk
Be creative
Find ways to involve UNEXPECTED business operations and departments in your campaign
Be Creative do something no one else is doing
Eat 24
http://blog.eat24hours.com/how-to-advertise-on-a-porn-website/
Oreo Super Bowl tweet
OREO Daily Twist• http://www.youtube.com/watch?v=ZDSc0V3AEnk
“Agility means that you are faster than your competition. Agile time frames are measured in weeks and months, not years”!! ! ! ! ! ~ Michael Hugos
Be Agile Try Newsjacking!
The Art of Newsjacking• http://youtu.be/gut60gwuB3g
Newsjacking FAIL
Be agile
Find ways to help others!
Red Cross Ad
Be agile
Respond to customers, competition, changing market conditions
HR Block Photos
HR Block Photos
Be Agile
Switch gears if it’s not working or conditions change
Creativity & Agility
Combine the two and you have a winner
Old Spice Guy
Mike McClure Executive Creative Director & Social Media Director, The Yaffe Group.President Social Media Club Detroit @mikekmcclure [email protected]!
Q&A with Mike:
October's Event
Bavarian Inn Restaurant Frankenmuth!
Social is SEO's BFF!
$5 per person!
RSVP with Facebook Event
November's Event
Hint: !It's one of your favorite !
search engines. . .
Social Connections through Technology:
Emily Hotz | Account Executive - Education at Google
Tonight's Giveaway
6480 David Road - Saginaw!avorchard.com | @avorchard | /avorchard
Sponsors:
Thank you for attending... See you in October!