smsbazar presentation in english (2012)

Mobile & web marketplace

Who are we?

• Aibek Dunaev• Software engineer, IT-entrepreneur• Middle East Technical University, Turkey (2004)• 8 years of experience in IТ-industry (Turkey,

Singapore, Taiwan, Czech Republic, Kazakhstan)• Founder of SMSBAZAR project – from idea till the

launch

• aibek@smsbazar.kg

Who are we?

• Dody Gunawinata• IT-entrepreneur, 12 years of experience in IT

industry;• Queensland Technological University, Australia

(1998);• Founded SilverKey in 2003 in Chicago, USA;• Currently SilverKey has offices in USA, Egypt, India,

Marocco and Azerbaijan;

• dodyg@silverkeytech.com

What we are solving?

Market access problem:• between Producer and Consumer• between Buyer and Seller• non-transparent market, market information is not easily accessible• unorganized market information

Problem of “digital divide”:• between those who has access to information and

those who don’t • between cities and other regions

What we are solving?

Ads on newspapers, TV and other media:• limited coverage• not accessible by everyone• not affordable by majority• almost no such resources in small towns and rural areas

What we are solving?

Ads on internet:• low internet penetration• concentrated only in big cities• very low internet/tech literacy in small cities, towns and villages

How we are solving?

• mobile network + fixed-line internet = very high penetration• mobile phone = a computer with computational power of yesterday’s

supercomputers

• e-classifieds base SMSBAZAR:• real-time• right interfaces for different categories of users• information categorization• system that can learn user behaviors

So what is SMSBAZAR?!

• Posting ads and offers• Searching for ads and offers• Subscribing to ads and offers• Market intelligence

• via SMS (to short code such as 9595), close to standard SMS fee• via internet site• via mobile site• via mobile apps (soon)

More than online classifieds base!

So what is SMSBAZAR?!

What we have completed!SMS gateway for posting, searching and receiving SMS-ads

What we have completed!Website www.smsbazar.kg

What we have completed!Mobile site smsbazar.kg/mobile

What we have completed!SMS based contextual ads for businesses

What we have completed!Online aggregator “Spider”

• “Spider” visits popular classifieds portals and collects the classified ads, and adds them into SMSBAZAR database

• Continuous input of fresh ads from other portals • Reference to the source are indicated• Creates initial dynamism around the site

What we plan to add?“Mobile shops”• For microbusiness owners, traders, farmers, etc.• Unique URL - www.smsbazar.kg/0550125487 (where 0550125487 is

phone number)• Shop can be managed via internet site or only SMS!

What we plan to add?Market intelligence – based on the analysis of data from SMSBAZAR database• Get price – How much is …?• Market trends & forecasts• Short advices and consulting via SMS

What we plan to add?Market intelligence detailed reports via internet and mobile site/apps

What we plan to add?Mobile apps for popular platforms

Strengths

• Very easy to use• Quick and simple• Cheap prices (SMS costs close to standard SMS rates)• Access to market - instantly, everywhere, on demand (not a spam)

• Multi-language support: English, Russian, local language• Local alphabets: Latin, Cyrillic

Social mission

• Fosters social-economic growth in rural areas• Direct access to the market without a middle-men• Access for employment and trade opportunities• Development of commerce in rural areas• Trade of agriculture and farm products via SMS

• For-profit business with social mission – growing trend among IT companies/projects in the world– provides social good, makes lives better

Analogs in other countries

CellBazaar.com (Bangladesh)• Founder – Qamal Quadir• MIT "Ideas for Development“ Award, 2007• "Young Global Leader (YGL) of 2009“ Award in World Economic

Forum in Davos

Investors: • Gray Matters Capital• Pierre Omidyar, основатель Ebay

Analogs in other countries

Google Trader (Africa) • Marketplace for products and services• Operates in Kenya, Nigeria, Uganda, Ghana• Has a web version, a mobile web version and an SMS option

Analogs in other countries

Mobiya (UK)• Powering the classifieds brands of leading media publishers/portals• Distribution over classified advertising networks:

• Oodle, Trovit, Google and Yahoo• Search and syndication agreements with high-traffic online classified

portals• Offers revenue share plans for both classified content publication and

classified short code promotion• Standard SMS fees

Mobile operators relationships

• SMSBAZAR can potentially create additional SMS traffic

• SMSBAZAR can potentially create additional voice traffic (people call each other to get more info about the deal)

• SMSBAZAR can potentially create additional internet data traffic (people search for information using mobile site and mobile apps)

info@smsbazar.kg