snapshot of teens today- june 2014

A SNAPSHOT OF TEENS

“Helping make the world a better place and doing things for others is very

important to me”

45%

HIGHER

66%

HIGHER

66%

“We feel that social networking helps our relationships with friends.”

42%

52% Higher

52% Higher

“I can talk openly with my parents about serious issues such as drugs, sex and

drinking.”

37%

82% HIGHER

82% HIGHER

Consumers Media Life Perspectives Bonus Material

Technology Values Trends Resources

Topics We Will Cover

Biggest Everyday Complaints

31% Stress

30% Not enough money

29% Not enough time in the day

25% Not enough sleep

21% School

12% Parents

TEENS (2000) TEENS (2011)

47%

Not enough money

28%

School

27%

Not enough time in the day

19%

Stress

19%

Not enough sleep

13%

High Expectations

2009

5252

2010

5050

2011

3737 3232 2929

525218-19S FT/PT

16-17S PT ONLY

TEEN EMPLOYMENT (%)

Basically, I feel…

Sebastian of “NYC Prep”/Bravo

82%

25%

“It’s fashionable to be a smart shopper.”

“It’s important to have clothes or other products with a particular brand name.”

46% “I care a lot about whether my clothes are in style”

15 Years Ago Today

Listening to music

Watching a movie

Contacting people

Reading the news

Making music

Smartphone Update 2009 - 2010

OWN SMARTPHONE

PLAN TO BUY SMARTPHONE

11%11% 30%30%

TEENS 2009

TEENS 2011

12%12% 17%17%

TEENS 2009

TEENS 2010

SMARTPHONE OWNERSHIP

2009

11%

2012

58%

Source: Nielsen

Talked to Family 98

Talked to Friend 97

Sent or received text/SMS/IM from friends

95

Sent or received text/SMS/IM from family

94

Taken Photos 93

Sent Photos 83

Recorded Videos 66

Accessed the Internet 65

Visited a Social Networking site

59

Played Games 57

Updated Status 57

Sent or read email 57

Listen to MP3s 56

TEENS’ MOBILE PHONE ACTIVITIES

11% YAHOO

6% MTV.COM

5% HOTMAIL

4% NAPSTER

3% WWF.COM

2% NSYNC.COM, EBAY, ESPN.COM ASIAN AVENUE, ALLOYBLUEMOUNTAIN.COM

TEENS (2000) TEENS (2012)

56% FACEBOOK

29% YOUTUBE

15% GOOGLE

11% YAHOO

12%

AMAZON

7% eBAY

6% TWITTER

5% ESPN

5% TUMBLR

4% HULU

Where is everybodyand what are they doing?

How can I connect with people like me?

Do you have any idea how AWESOME I am?

80% participate in social networking

41% of teens have multiple Social Network accounts

93% of teens have a Facebook Account

24% of teens have a MySpace account

16% of teens use Twitter-doubled in 2yrs

The rest- 7% or less: Yahoo, YouTube, Skype, Tumblr

Top Activity-88% IM and chat with friends

Social Networking Facts

Statistics based on online teens (95% of 12-17 yr olds)Source:

PewInternet

Source: Common Sense Media

WHAT ARE TEENS DOING WITH THEIR FREE TIME?

Spending Time with Friends 59 Watching TV/Movies 38 Listening to Music 33 Going Online 29 Playing Video Games 27 Spending time with Boyfriend/Girlfriend

22

Spending time with Parents 20 Playing Sports 16 Reading 15 Exercising/Working out 11 Shopping 10 Hobbies 8 Spending time with Brother(s)/Sister(s)

7

Attending Religious Activities 3 Volunteering 3

TEENS FAVORITE TV SHOWS

In 2001 43% of teens played basketball in organized leagues and tournaments…..

…in 2011 only 17% of teens played basketball in organized leagues and tournaments.

FRIENDS BY THE NUMBERS…

BEST FRIENDS FRIENDS FACEBOOK FRIENDS

TEENS

TWENTIES

TEENS TEENS

TWENTIES TWENTIES

4

3

55

50

155

3

3

38

30

182237

210

“The Social Network”M F

Source: PewInternet

The Truth about Youth-McCann World Group

81 Good health

79 Close friends

79 Financial security

78 A good education

77 A close family

72 Having time to myself

70 Being in a healthy relationship

65 Physical activity/exercise

63 Having an active social life

54 Living in the moment

54 Pets

48 Religious or spiritual fulfillment

41 Doing something crazy

32 Material things

27 Partying

WHAT MAKES YOU HAPPY?

TRU Value Monitor™ Tracking Teens

7474

7171

I always try to have as much fun as possible

It’s really hard to get ahead in life with out a college education

I really like to do things with my family 7070

Teens boasting that they like to do risky or dangerous things 3333

Parents are Mostly Awesome…

89%Guys

89%Guys

83%Girls

83%Girls

21%Guys

21%Guys

25%Girls

25%Girls

“Parents’ advice influences

my decisions”

“My views on the world are

different from my parents’”

65%Guys

65%Guys

68%Girls

68%Girls

“My parents know less than

me about technology”

What’s big at school, fool?

12% 9% Gangs/violence

29% 16% Cutting class

28% 20% Cigarettes

27% 23% Drugs

13% 35%Social causes

35% 59%School clubs

45% 61%School spirit

61% 69%Sports

2001 2011 2001 2011

TOP FIVE ISSUES THAT EXIST IN MY SCHOOL

BULLYING 64

DRUGS 61

HOMOPHOBIA

UNPLANNED PREGNANCY

POOR PARENTING

52

51

47

Being Physically Fit

Eating Healthy

Caring about the Environment

Volunteer Work

Top Vices:Top Issues:Alcohol

Marijuana

Prescription Drugs

61%

“Other people look

to me for my advice and opinions”

Bonus Material

Teens Favorite Brands

20%

19%

8%

5% 6% 8% 4%

7% 5% 6%

2 EMINEM

3 DRAKE

4 LIL WAYNE

5 MAROON 5

MALES Favorite

Teens Favorite Musicians…

2 TAYLOR SWIFT

3 KATY PERRY

4 MAROON 5

5 JUSTIN BIEBER

FEMALES Favorite

MEET THE POSTGENS! (2000-2020)

ONLY 30% SENT AN EMAIL IN LAST 30 DAYS

THEY HAVE THE HIGHEST RECORDED FAMILY AFFINITY

IN 30 YEARS

VOCATION AS A CALLING INSTEAD OF A JOB

A two-year / community college is okay, if stepping stone to a four-year

A two-year / community college

makes financial sense right now

A two-year / community college

is just as good as a four-year

ATTITUDE TOWARDS COMMUNITY COLLEGE

Community on NBC

Teens and Tattoos…..

•Lack of sufficient sleep--a rampant problem among teens--appears to put adolescents at risk for cognitive and emotional difficulties, poor school performance, accidents and psychopathology, research suggests. (American Psychological Association)

www.cpyu.org

www.connectwithkids.com

www.commonsensemedia.org

http://daverozman.com

@daverozman daverozman@gmail.com